With unique designs and styles, the performance-driving athleisure brand, which is “made to move,” is launching in the UAE. Designed with the wearers’ lifestyle in mind, the apparel line is ideal for both work and Read More
Dubai, United Arab Emirates, January 10th, 2023 This season, adidas Originals throws open the doors to self expression with its latest collection. As a new generation challenges the status quo, the Trefoil steps up to the Read More
Dubai, United Arab Emirates, Monday 21st November 2022 Egyptian hip-hop artist and one of the biggest names in Arabic hip-hop and trap, Marwan Pablo, is confirmed to perform on the PUMA stage at the 10th anniversary Read More
Dubai, November 4th, 2022 With the 2022 FIFA World Cup on the horizon, today adidas reveals a limited-edition football-inspired Sportswear capsule – the Sportswear 32Teams pack. Paying homage to football fans worldwide, as well as the 32 competing teams, Read More
• With 58% of new-gen experiencing increased screen fatigue as a result of the pandemic, adidas’ dedicated HIIT collection taps into the serotonin rush that is triggered by high-intensity movement. • To help the next generation get their Read More
