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World of Food comes to five malls in Dubai and Northern Emirates
Wide variety of events curated with a variety of food concepts, live entertainment, Dine and Win treats, cooking competitions and Dance competitions with attractive prizes.
Dubai, UAE
The shopping mall and management division of Lulu Group International, Line Investments & Property (LIP) is collaborating with Lulu Hypermarket for the World of Food event.
The World of Food activations will take place at RAK Mall, Lulu Mall Fujairah, Mall of Umm Al Quwain and Silicon Central and will feature a variety of food concepts, live entertainment, Dine and Win treats, cooking competitions and Dance competitions with attractive prizes across five malls in Dubai and Northern Emirates from 23rd February to 19th March 2023.
For the ‘Food Passport’ activation, inspired by Dubai Expo Passport collection of country stamps, diners can collect different food stamps from each F&B outlets every time they die and can get a chance to win AED 10,000/- Gift Cards in all five malls.
In Silicon Central, diners can can use the passport in outlets such as Jollibee, Chili Ways, Pappa Roti, Asli Beirut, Bhukkad Cafe, Khau Galli, McDonalds, Pizza Sabbioni, Chicking , IL Forno, Lulu Hypermarket hot food section and more.
Dine and win at RAK Mall, Lulu Mall Fujairah, Mall of Umm Al Quwain and stand a chance to enter a raffle draw plus Kids Eat Free in certain F&B outlets by getting a free kids’ meal while parents have a minimum spend. Shoppers in Silicon Central can get at least 5 stamps in the passport and register for the raffle draw using an e-coupon.
The cooking competition mega final will be held on the 4th to 5th of March at the main atrium, Silicon Central. Preliminaries are done at selected Lulu Hypermarkets in other Emirates in four categories. On February 25, the Jr. Chef and Cake competition will be held at 5:00pm onwards while the Biryani and BBQ will be held on February 26th from 5.00 pm onwards in the different malls.
The Food Street from the 23rd of February to March 8th will see food lovers try exotic dishes from a variety of food counters serving cuisines and street food from around the world at Lulu Hypermarkets and other F&B outlets from 5pm to 10pm.
In the cross promotion with Lulu Hyper Market & Department Store, customers can purchase AED 200/- and be eligible to get F&B Tenant vouchers with minimum of 10% discount or more”.
Silicon central will also have four weekends of live performances to add to the vibe of the overall activation from Friday to Sunday. And a Dance Competition in partnership with Hand by Hand Institute, a dance studio company that will have a dance Competition amongst their students and this will be held at Silicon Central Main Atrium on 25 Feb from 4pm to 10pm.
The festivities and ambience of the various events will offer shoppers a fun day out and enjoy authentic food from all around the world.
CAPTION – Silicon Central World Food Campaign opens in the presence of Ms Bobbie Carella, Chair of Philippine Business Council, Dubai and Mr. Omar Taher, Head of Sales and Business Accounts Management, Dubai Silicon Oasis. This will be until 19 March 2023
