Under the Patronage of HH Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, Najahi Events hosts SCALATHON for SMEs & Entrepreneurs to accelerate and scale up businesses

• The event is bringing a team of 9 world class business coaches to offer their knowledge and secrets on how to scale businesses into highly profitable ventures in any economic environment.
• The series of talks and workshops will take place on October 2 and 3, 2022 starting from 8AM at Dubai World Trade Centre, Hall 8.

Under the Patronage of HH Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, Najahi Events, bringing the world’s leading speakers to the Middle East is hosting SCALATHON, a 2-day event for leaders, experts, coaches, business and product owners, entrepreneurs, and investors looking to scale their businesses. Taking place at Dubai World Trade Centre, Hall 8 on the 2^nd and 3^rd of October starting from 8AM, SCALATHON will offer participants access to 9 renowned business coaches and leaders to attend their talks and workshops. Participation for the event starts at only AED 199.  

Najahi Events founder and CEO, Awfa Mustafa recognized the struggles faced by entrepreneurs and SMEs during the pandemic and that inspired the idea to create SCALATHON. With the company’s commitment to seeking the growth and success of emerging businesses in the UAE, which is also a focus for Dubai leaders and with the support from HH Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum, a steadfast supporter of entrepreneurship and the success of SMEs, Najahi Events created this event for entrepreneurs to find ways to successfully scale their businesses to protect them in the challenging economy.

She said, “As an aftermath of the pandemic, the business landscape has changed. Therefore, businesses that are aspiring to grow, need to change. The pandemic taught us that we need to bullet proof ourselves from anything that can come our way. SCALATHON brings together a team of experts who will share the keys to finding the hidden untapped value within a company, to accelerate its growth and to armour it against challenges.”

“We created this event to teach entrepreneurs how to navigate in the new business landscape, with new ways to raise funds, new approaches to closing local and global deals, how to restructure and build strong teams, and how to be the face of a brand. Then we will focus on connecting and communicating and building a network that is healthy on a personal and professional level. Each speaker was chosen to deliver a topic that is essential to grow a business many fold,” explained Awfa Mustafa, Founder and Chief Executive Officer of Najahi Events.

The roster of speakers include:

• Sir Brad Blazar, Speaker & Leading Expert on Business Scaling & Global Fundraising
• Sir Ken Rutkowski, Business Leader, Entrepreneur, and Influencer
• Dariush Soudi, World Leading Sales & Marketing Coach
• Ted McGrath, Theater performer, speaker, and best-selling author
• Nick James, CEO & Founder: Expert Empires
• Kelly Lundberg, Business Mentor, Personal Brand Coach & Style Expert
• Matthew Elwell, Sales Expert, Speaker & Author
• Kane & Alessia Minkus, World’s #1 Business Mentors
• Sandy Grigsby, Public Speaker, Personal Branding Image Specialist

SCALATHON will equip participants with the powerful tools and systems to rapidly scale digital and offline presence and successfully engage with customers. It will help participants identify the opportunities to scale their business to the next level, earn more, and extend global reach.

Participants will have access to dedicated and interactive workshops following the sessions with each speaker.

For more information, please check: https://najahi.com/, https://scale.najahi.com

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Awfa Mustafa

Chief Executive Officer and Founder of Najahi events Organization LLC.

Awfa Mustafa is a serial entrepreneur and pioneer of the motivational event industry in the Middle East. With the launch of Najahi Events in 2015, Awfa has built the industry ground up, disrupting perceptions and shedding new light on the benefits of personal growth courses and ‘edutainment’.

Awfa’s passion for personally growing and learning led her to travel seeking growth and new opportunities worldwide. It was at a Tony Robbins event in London 2015 when Awfa made the decision to bring the motivation and learning she had experienced at events abroad to the Middle East.

Najahi Event’s first mega event was held in Dubai in November 2016 and since then the company has grown to be the leading motivational events producer in the region. The organization has brought a long list of renowned speakers to the region including Tony Robbins, Alicia Keys, Nick V, Prince EA, Jay Shetty, Robert Kiyosaki, and so many more.

Eventhere.com has launched soon after (2017) to help events organizers manage small and large-scale events through and online platform facilitating reservations and event registrations. Originally created to support Najahi Event, Eventhere.com has become one of the most used and recognized apps in the Middle East, helping a variety of organizations with their booking needs.

When the world was hit with a global pandemic in early 2020, Awfa led her team into an organizational re-modelling and restructuring, shifting all events from LIVE on STAGE to LIVE ONLINE. Since March 2020, Najahi Events has held XXX number of virtual events bringing the full experience straight to audiences’ homes.

In 2021, Awfa launched iKew, (information, Knowledge, education and workshops), the Middle East’s first membership based online Video-On-Demand platform containing hundreds of motivational speeches, training, courses and “edutainment” content.

Since the inception of Najahi Events in 2015, the company has grown to serve audiences and mentors across the Middle East. In the last few years it expanded further and is serving thousands of people from Asia, Europe, the Americas and Australia.

Prior to becoming the mastermind of the motivation events industry, Awfa was the Global Director of Projects for Aramex international from (ADD YEAR TO YEAR).

Awfa is also a humanitarian activist and has participated in many projects with international organizations. Close to her heart are helping families and children, battling human trafficking and animal rescue operations.

When Awfa is not revolutionizing the motivational event industry, volunteering or dedicating her time to causes she is passionate about, she enjoys spending time with her family.