Launched at the Mall of the Emirates branch of Aster Opticals, the collection titled “Classic with a Twist” brings Paul Smith’s simple and classic style to cater to UAE’s discerning eyewear customers.
Dubai, UAE, 6th November
Aster Opticals, a premium optical chain in the UAE and part of Aster DM Healthcare group, is pleased to announce the much-anticipated launch of the exclusive Paul Smith Eyewear Collection at its newly revamped store at the iconic Mall of the Emirates. Paul Smith, a British designer brand known for men and women’s clothing, has been widely popular in UAE. The introduction of its Eyewear collection, powered by Marchon, is in alignment with Aster Opticals’ vision to make premium eyewear products easily available to its customers in addition to its quality services.
A gender and age neutral collection, the eyewear products are known for their eclectic mix of colors, design, Paul Smith artist strip design and hinges, and custom-made contrasting lamination which parallels Aster Opticals’ commitment to offering its valued customers an unparalleled fusion of design and personalised style.
Inaugurating the eyewear collection Ms. Alisha Moopen, Deputy Managing Director of Aster DM Healthcare said, “Stylish and contemporary, yet ingrained in tradition – we realised that many of customers are seeking a unique blend for their personal style, which can make their daily eyewear set them apart from the rest. This was our thinking behind partnering with Paul Smith, known internationally for sophisticated personal design, and bringing their eyewear collection exclusively for our customers at Aster Opticals.”
Speaking at the launch, Mr. N.S. Balasubramanian, CEO of Aster Retail said, “We are thrilled to introduce the Paul Smith eyewear range at our re-designed Aster Opticals store in the Mall of the Emirates. This exclusive collection not only adds a touch of British elegance to our existing range of branded eyewear but also reflects our commitment to providing our customers with top-quality products which best suits their personal style. We are confident that this collaboration with Paul Smith and Marchon will set new standards for style and sophistication in the world of eyewear in UAE.”
Paul Smith’s unique charm lies in its direct and authentic connection with its customers. Recognized as one of the most personal design companies worldwide, Paul Smith appeals to the global creative community, students, actors, musicians, and business professionals. These are confident individuals seeking “a classic with a twist,” and Paul Smith precisely delivers that. The brand’s hallmark is its innovative fusion of traditional craftsmanship with avant-garde design, resulting in exquisitely crafted, coveted, and timeless pieces.
Over the years, Aster Opticals has grown to emerge as the optician of choice for people in UAE, providing complete eyecare solution, with its fully equipped state of the art eye test facilities, experienced customer support, a diverse product range of world-renowned brands and value-added services provided by a network of experienced opthalmologists.
Aster DM Healthcare is one of the largest integrated healthcare providers in the GCC and India, which serves all segments of the population through its brands – Aster, Medcare and Access. The company recently ventured into wellness and holistic healing with Wellth – region’s first integrated holistic wellness centre backed by global experts like Dr. Deepak Chopra and Dr. Frank Lipman.