July 22, 2024

NILUU, US-BASED LUXURY CRUELTY-FREE, VEGAN SILK-WEAR BRAND, IS INFUSING THE SUMMER COLLECTION WITH A JUICY TANGERINE HUE

 NILUU, US-BASED LUXURY CRUELTY-FREE, VEGAN SILK-WEAR BRAND, IS INFUSING THE SUMMER COLLECTION WITH A JUICY TANGERINE HUE

Dubai, UAE; May 2023

niLuu, the US-based vegan silk-wear brand inspired by beauty and compassion towards animals, launched this year in the Middle East with an exclusive pop-up at Galeries Lafayette in Dubai.

niLuu creates its products from the first PETA-certified vegan and cruelty-free “silk,” which is made with an ethical process that skips the entire silkworm aspect of traditional production. As for the Miami-based brand’s designs, founder Nilufer Bracco finds inspiration in the cultural tradition of luxury textiles from her homeland of Turkey.

The new summer collection is brimming with a juicy shade of orange. The tangerine bright shade will ring in the season on asymmetric and one-shoulder dresses, mini slip dresses, batwing bralettes and flared pants.

Tangerine and similar citrus shades are reminiscent of vacation, travel and the summertime escape, and emanate heat and energy.

Tone it down with neutral basics, like a comfy denim and a set of sneakers for a casual look, or pair it with other bright staples for a color-blocked effect, and combine it with standout accessories and culty mules, to elevate your look from tepid to scorching hot summer in the best way possible.

Tangerine colour is perfect for the trend-setter fashionista looking to stand out from the crowd.

Elegant and suitable for any occasion and crafted with ultimate sophistication, the ‘Hera’ lounge pant in tangerine colour by niluu is designed as your wardrobe staple in a trouser silhouette with a relaxed fit; while the coordinated button down releases a slim relaxed fit, functional buttons and collared neck. The one-shoulder dress will be your go-to silhouette for beach parties and evening soirées.

Summer calls for airy and breathable fabrics. niluu offers a collection of sustainable and silky luxury loungewear, with a relaxed yet chic and feminine fit, versatile and tailor-made for your next vacation.

The collection is available exclusively at Galeries Lafayette Dubai.