- Trust is More Important than Superlatives in Real Estate, Says Pure Gold Living CEO
- Success is not Defined by How Quickly you Sell but On Time Delivery, Attention to Detail and Fulfilling Dreams.
- The first Project, PG Upper House, is Ahead of Schedule with an Expected Handover Date of 30th June, 2023.
Dubai, United Arab Emirates
Pure Gold Living introduces a new approach to the real estate and construction sector in the region. This entity promises to function purely on delivering on or before time. Their first project PG Upper House is currently ahead of schedule with a handover date of 30th June, 2023.
The company’s work ethic is a three-pronged premise and is predicated on time delivery, attention to detail and realization of dreams.
Putting aside the standard promises of touting success in numbers and sales graphs, Pure Gold Living brings the same dedication to quality, dependability and assurance of a worthwhile deal that has marked more than thirty years of success for its parent company, the renowned Pure Gold jewellery retailer.
According to Karim Merchant, CEO of Pure Gold Living, the emphasis is on style, affordability and a finished product that ensures no change in the original undertaking.
“There will be no changes in the final product, no compromise at the purchaser’s expense. This is the legacy of Pure Gold, and it will be the same for this enterprise. Our success is not how much or how quickly we have sold. We have not entered this objective to become the largest or biggest, but rather be the most reputed and live up to our commitments on day one when an agreement is signed.”
Pure Gold Living will deliver high-quality, contemporary real estate projects that are value for money and attractive to buyers and investors.
Their first exciting project is PG Upper House, a residential tower in Al Furjan. The tower will be dedicated to one-bedroom and one-bedroom cum study apartments built to modern standards. The facilities will include a Yoga Shala, infinity pool, kids pool and jacuzzi, BBQ area, golf simulator and 24-hour security, making Upper House the ideal executive home or the perfect upmarket start-up for a young couple or family and first-time buyer.
The Open Lounge concept adds to the ambience. The apartments are fitted with state-of-the-art appliances and amenities and floor-to-ceiling windows that offer a 70 per cent influx of natural light across the unit.
“We intend to revolutionise good living with a whole new strategy in which the most important element is that every buyer gets what they paid for and what was promised to them on the day or before they expect it, ensuring that every house becomes a loving home,” added Mr Merchant.