Dubai, United Arab Emirates
Taking its customer-first approach to the next level, Géant, part of GMG, is capitalizing on football World Cup fever this month with an exciting in-store customer experience designed to enhance the grocery shopping journey.
Head to the Géant Hypermarket in Dubai Hills Mall where a football stadium has been specially created for customers to get in on the action, showcase their football skills and participate in football-themed competitions for a chance to win free shopping vouchers worth up to AED 1000 daily from now until 30th November.
The “Géant Stadium” is a unique in-store customer experience designed to be fun for the whole family. An exciting gaming zone where customers simply register to play a variety of games innumerable times including ‘Defend Your Goal’, ‘Shoot the Goal’ and the football-themed claw game. Top scorers go into a daily draw to win! At the end of the game journey customers can tag @Géantuae, upload their photos at the stadium, capturing their fun, football-centric shopping experience!
“Football is one of the most popular sports in the UAE, and with the World Cup being held in our region, we wanted to get in on the action too! Customer experience and engagement remain key pillars for Geant and this unique play and win journey in-store was conceptualized with our customers in mind. They can shop, play, win and capture moments of connection, banter and laughter with friends and family whilst doing so. Its simple, effective and designed for everyone to enjoy. So, whether you’re a football fanatic or just want to see what the fuss is about and try your luck, the Géant Stadium at Géant Hypermarket, Géant Dubai Hills Mall is a must-visit,” said Marc Laurent, President, Retail – Consumer Goods, GMG.
With the recent acquisition of the Géant supermarket chain in the UAE and expansion rights to the Géant, Monoprix, and Franprix brands in the Middle East, GMG is now a leading player in the food retail industry.