Thriwe and Landmark Arabia Launch Exclusive Gift Card Offer for Banking Customers at Centrepoint

19th July 2024, Dubai, United Arab Emirates

Thriwe Consulting Limited (“Thriwe”), technology driven B2B loyalty solutions provider enters an exclusive partnership with Landmark Arabia, a division of Landmark Group, which is one of the region’s largest omnichannel retailers aiming to enhance the value proposition for banking customers in Saudi Arabia by leveraging Thriwe’s forward-looking benefits platform.

The partnership provides exclusive offers at Landmark, enriching the banking customer experience for those who purchase credit cards at the Landmark Centrepoint store. To enjoy the exclusive offers, banking customers should apply for a new card using the QR code placed at the Landmark Arabia Centrepoint store. As per the partnership, Thriwe will be the exclusive partner for offer management at Landmark for new banking customers.

This year, the card payments market in the Kingdom of Saudi Arabia (“KSA”) is expected to expand by 7.6% to SAR550.5bn ($146.8bn), primarily due to customers’ growing preference for digital payments and an increase in contactless payments.

Speaking about the partnership with Landmark Arabia, Sachin Sharma, Group Chief Operating Officer& KSA Country Manager of Thriwe, said, “We are dedicated to transforming customer experiences through notable loyalty benefits. Our exclusive partnership with Landmark Arabia is expected to be a significant step towards enhancing the value proposition for banking customers in Saudi Arabia. We aim to enrich customer engagement and drive the adoption of digital payments in the region. With the expected expansion of card payments market in KSA this year, we are excited to be at the forefront of this growth providing unique benefits to our clients.”

T.S. Vedapuri, The Chief Country Officer, Landmark Arabia, commented, “By providing exclusive incentives and streamlined services, we aim to improve consumer engagement through our exclusive collaboration with Thriwe. We plan to improve the banking client experience at our Centerpoint locations and promote the use of digital payments in Saudi Arabia by utilizing Thriwe’s technological platform. This partnership is expected to be a turning point in our quest to provide quality and maintain our leadership position in retail innovation.”

This strategic partnership aims to improve customer experience and operational efficiency, utilizing Thriwe’s artful technology and Landmark Arabia’s retail footprint. This collaboration with Landmark Arabia is expected to be a significant step towards Thriwe’s mission in delivering seamless and efficient solutions to its clients and partners.

Thriwe, specializes in rewards, benefits & loyalty with a decade of experience, and offers creative solutions to acquire, engage, and retain customers. Thriwe has diversified its services’ portfolio to encompass various verticals. With over 30,000 strategic partnerships and associations we are currently venturing into user-oriented technology-driven platforms. These platforms aim to provide a range of lifestyle and wellness, dining, digital, and travel benefits and services, all while maintaining its ideology of delivering curated solutions consistently.

Landmark Arabia operates across the KSA with a diverse portfolio of retail brands. This collaboration is expected to see Thriwe implementing its unique, browser-based solution to assist Landmark Arabia – Centrepoint Stores by configuring, setting up, and managing offers from multiple corporate partners. This will streamline their current process, replacing the multiple offer management systems currently in use with a single, integrated solution.