May 11, 2024

Skincare From the region, for the region

 Skincare From the region, for the region

If you’re like us, your summer beauty mood board includes clear, glowy skin but let’s face it, given the region we are in, the reality is that hot weather, humidity, and extra sun exposure results in sweat-induced clogged pores, sunburns, and dark spots. One could only dream of having glass skin but what if we were to tell you that you now you can actually beat the sun and achieve your skin goals?

One of the region’s first skincare brands, Peaceful, by Salama Mohamed, is here to the rescue. The range with gluten-free science-based formulations, backed by scientific research and balanced by botanicals, have undergone a skincare boot camp! Think heat resilience within a 50-degree chamber for three months to ensure they can endure sun-baked conditions. Peaceful was a natural extension of Salama’s journey to date and the realization of a lifelong dream, to build a line from the region, for the region and thereafter to create product ranges specifically made for communities that are inclusive of all genders, in which they sell.

With Summer being full-on, it’s time to treat your skin right and get that glow on. Peaceful Hya’s Centella is the answer to the consumers’ needs in the region by directly addressing them with a brand that embodies their climate, lifestyle, culture, identity, diversity, and ethics. Peacefull is built in a way that doesn’t isolate its community but makes them feel part of a larger world that they belong to.