Share the Joy, Give a Toy’ Ramadan 2026 campaign brings UAE families together to share 4,000 toys with children

UAE, 14th April 2026

Landmark Leisure, the entertainment division of the Landmark Group, has concluded its Ramadan community initiative, ‘Share the Joy, Give a Toy’, led by its flagship brand Fun City Arabia. The initiative became a heartfelt expression of generosity, with families choosing to pass on toys that once filled their own homes with laughter and happy memories.
Organized in collaboration with the Emirates Red Crescent and the Islamic Affairs and Charitable Activities Department, where residents all over the UAE were encouraged to give away their cherished toys during Ramadan encouraging simple acts of generosity that can bring comfort and happiness to children while also giving toys a second life through thoughtful gesture.
The response from the community this year has been especially heartening, with even more families coming forward to donate their beloved toys, over 1,000 toys were received from residents who chose to share joy with children who need a moment of happiness. To further support the initiative, Landmark Leisure will be contributing an additional 3,000 toys, creating a collective of over 4,000 toys – a shared effort that will now carry smiles to many young hearts.
Families were invited to leave their memorable toys at Landmark Leisure locations across the United Arab Emirates, including Fun City centers located in Arabian Centre, Mercato Mall, Century Mall (Mamzar), Ibn Battuta Mall, Oasis Centre, Nad Al Sheba Mall, Abu Dhabi Mall, Dalma Mall, Al Falah Central Mall, Al Seef Village Mall, Marina Mall, Kalba Mall, Oasis Sharjah, Bawadi Mall, and Al Hamra Mall & Fun Block at Zero6 Mall, Fujairah Mall, Souq Al Jami, Barari Outlet Mall, Fun Works, and Tridom in UAE and Fun Ville at Al Khor Mall, Ezdan Mall (Al Gharafa), Al Asmakh Mall, Barwa Village, Ezdan Mall (Wakrah), Barwa City, and Abu Sidra Mall in Qatar. Each toy carried a memory from one home and the promise of new joy in another, turning a simple act of giving into a meaningful gesture of kindness.
What began as a simple idea has, over five years, blossomed into a shared expression of compassion, bringing hope and smiles to children while reminding communities of the power of coming together. Commenting on the initiative, Silvio Liedtke, CEO of Landmark Leisure, GCC and India, said: “Ramadan brings back the spirit of empathy and caring for each other. What has really touched us this year is the fact that an even larger number of families joined hands to participate in the ‘Share the Joy, Give a Toy’ initiative. At times like this, when everyone is looking for some kind of solace, such gestures hold a lot of meaning. Knowing that the toys will bring a smile and happiness to the children in the UAE only adds to the significance of this initiative.”
The campaign reflects Landmark Leisure’s continued commitment to supporting initiatives that strengthen community bonds while encouraging thoughtful giving, and shared responsibility.

For more information, please visit www.funcityarabia.com