Samsung Roars onto Streets Around the World with Larger-than-Life Billboard Campaign Ahead of a Groundbreaking Flagship Launch

Dubai, UAE – 4 February 2022 – Samsung Gulf Electronics launches today “Tiger in the City” activation that brings a giant 3D tiger roaring to life on digital 3D displays in one of the UAE’s most vibrant neighbourhoods – Jumeirah Beach Road between February 4-8 from 4pm to 10pm. The eye-popping 3D billboard offers a glimpse of what’s to come in the build-up to Galaxy Unpacked 2022. So stay tuned!

Apart from Dubai, Samsung’s Tiger in the City digital experience will be displayed in four markets around the world including New York City, London, Seoul and Kuala Lumpur. The unique campaign has made Samsung the first technology company in the UAE to do a digital out of home activation to create personalized and interactive content relevant to people, delivered in real time.

Considered a courageous, fearless animal, the tiger resonates with the Galaxy brand, which has always proudly defied barriers and dared to push the boundaries of what technology can do. With its new larger than life campaign, Samsung is inviting city dwellers to see and feel that vision up close on the street level by blurring the lines between technology and reality; promising once again revolutionary innovations.

Thanks to its powerful night vision, the tiger is the master of the night – Samsung is using this iconic, bold animal in its limited-time 3D experience; mirroring the impressive abilities of the upcoming Galaxy flagship mobile. By channeling the image of the tiger, Samsung also embraces its fiercely innovative past, after over a decade of refusing to play it safe and driving the mobile innovations that shape our world.

It’s time for a giveaway!

UAE residents, this one’s for you! Get the chance to win the next Galaxy device. To participate, all you need to do is follow these three simple steps:

1. – Capture your most creative and fun story or post with the “Tiger in the City” billboard above Roxy Cinema

2. Upload it on your Instagram page (story or post, please make sure your account is public) with the following hashtags: #SamsungUnpacked #BreakTheRules between February 4 – 8

3. Tag @SamsungGulf in your post/story et voilà!

Winner will be announced on Samsung’s Instagram page @SamsungGulf on February 15th. Best of luck!

More details can be found on @SamsungGulf Instagram page.