Record Attendance at Dubai Shopping Festival’s Biggest Ever Etisalat MOTB with over 157,500 Visitors
- The 11th edition of the crowd-favourite Etisalat MOTB wrapped up with a spectacular finale
- With everything from out-of-this world entertainment, F&B finds, Instagram-worthy trends, the Fenty Beauty Drive In, and more, Etisalat MOTB offered something for everyone
Dubai, United Arab Emirates, 20 January 2024
The 11th edition of Etisalat MOTB – Dubai Shopping Festival’s unmissable alternative retail event has come to a close, after offering up 10 days packed with unique experiences. From 5 to 14 January 2024, Dubai Design District (d3) was home to the best experiential brand activations, bespoke fashions, electrifying entertainment, craveable foodie delights, and much more.
Since its inception, Etisalat MOTB has expanded to offer more out-of-this world experiences, with 42 Emirati homegrown brands and youth-driven regional labels, 24 exclusive, coveted pieces, 90 vendors, 270 stage acts and 5 dance battles, this season of Etisalat MOTB was like no other. What’s more, with eclectic decor and engaging activations, there were many elements curated to appeal to emerging generations.
Among the mouth-watering F&B options, retro-fusion music, painted basketball court, gaming hub zone, thrilling competitions and more youth-centric entertainment, there was an all new brand activation teeming with makeup enthusiasts – the exclusive Fenty Beauty Drive-In – featuring upcoming launches and top products from the beloved star Rihanna’s own brand. With exciting goodie bags, free makeup sessions and a Fenty-style jukebox, there was much to see at this pop-up, along with the diversity, individuality and creativity found at Etisalat MOTB.
As a well-loved and sought-after element of DSF, Etisalat MOTB has welcomed and provided a platform for local businesses and home grown brands across F&B, retail and more, to engage with new audiences and express their brand through the pop-ups, stalls and events running throughout.
Dubai Shopping Festival is supported by Key Sponsor Jumbo and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Emirates National Oil Company (ENOC), Etisalat by e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 2, Palm West Beach, Nakheel Mall and The View), The Beach and The Outlet Village.
Check out www.mydsf.ae and @CelebrateDubai, @StyledbyDubai and @DSFMarkets on social media channels for more details.
