PIZZAEXPRESS REVAMPS ITS JLT RESTAURANT AND LIVE MUSIC VENUE WITH A VIBRANT NEW LOOK AND STAR-STUDDED LINE UP

• THE MUCH-LOVED VENUE IN JLT HAS BEEN TRANSFORMED INTO PIZZAEXPRESS LIVE, ONE OF TWO DEDICATED PIZZA AND LIVE MUSIC VENUE FROM THE BRAND IN UAE.
• UK POP STAR PIXIE LOTT IS ANNOUNCED AS FIRST SIZZLING PERFORMANCE ON SATURDAY, 27^TH APRIL.

Dubai, United Arab Emirates

Pizza lovers and music fans, rejoice! PizzaExpress[GU1] , the globally renowned restaurant, is thrilled to announce the grand opening of its refurbished pizzeria, PizzaExpress Live, in Jumeirah Lake Towers (JLT), Dubai. The new venue opens on Saturday 27^th April and they’re pulling out all the stops for an unforgettable opening night, featuring a live performance by incredible [GU2] UK pop icon, Pixie Lott.

For almost 60 years, PizzaExpress has been tantalizing taste buds around the world with its mouthwatering pizzas and vibrant atmospheres, bringing music fans closer to the artists they love.[GU3]  PizzaExpress Live have three iconic venues in London, UK, which have played host to a variety of iconic names over the years – including Amy Winehouse, Gregory Porter and Jamie Cullum. Now, with the JLT venues fresh new look, PizzaExpress Live is reopening its doors to bring the best talent and flavours to guests [SD4] [GU5] in the heart of Dubai.

The transformed PizzaExpress Live venue promises to be a haven for pizza enthusiasts and music lovers alike. As one of the UK’s leading destinations for live music, its new stylish décor, vibrant atmosphere, and commitment to using only the freshest ingredients, PizzaExpress Live JLT, is poised to remain a favourite dining destination in the area.

Some of the exciting changes that have been made include relocating the stage to provide a view throughout the whole length of the restaurant, so guests can see the performers from any table, while enjoying the famous Dough Balls and mouthwatering pizzas. There is also a 360-degree bar serving up ice cold drinks, which overlooks the garden with folding doors that can open up during winter months to create an al fresco dining feel; and, in addition to that, booth seating has been added all the way through the restaurant. [GU6] 

To kick off the festivities in style, PizzaExpress Live is thrilled to announce an exclusive show[GU7]  from UK pop icon, Pixie Lott, on opening night! Guests can look forward to enjoying their favourite pizza while grooving to the chart-topping tunes such as “All About Tonight,” “Mama Do (Uh Oh, Uh Oh),” and “Cry Me Out”. PizzaExpress is offering guests the exclusive chance to dance the night away with Pixie Lott, with tickets starting from AED 299, going up to AED 499 for VIP Premium access which gives guests front row seats to the show[GU8] .

All tickets also provide guests with a special 3-course menu with PizzaExpress favourites and unlimited beverages. Doors open and welcome drinks will be served at 7:30pm, the brunch package begins at 8pm with a live band providing the tunes till Pixie Lott’s performance at 10pm. Prashanth Menon, Regional Director of PizzaExpress shares, “We’re incredibly excited to bring PizzaExpress Live to the vibrant community of JLT and Dubai. Our refurbished branch embodies everything that PizzaExpress is known for – great food, great music, and great times. We can’t wait to welcome guests and treat them to an unforgettable dining experience.”

The grand opening event is set to kick off on Saturday 27^th April, 2024. Guests can expect an evening filled with delicious food, live music, and plenty of surprises[GU9] [MW10] [GU11] . Be sure to mark your calendars and join PizzaExpress Live as they celebrate their relaunch in JLT! For bookings and more info, email PizzaExpress on  livejlt@pizzaexpress.ae or call 04 441 6342.

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PizzaExpress is one word [GU1]

would suggest “pop-icon” or “incredible” instead of “famous” – talking more to her talent and credibility [GU2]

PEX is almost 60 years, music venues are almost 50 years. [GU3]

Do we want to position as it’s a completely new to JLT? Or that it’s re-opening as PE Live? [SD4]

This is a reopening not a launch – so the language here needs to be amended to talk about the fresh look, latest talent and delicious flavours… otherwise it will confuse customers  [GU5]

Would add some iconic food cues in here “so guests can enjoy the performers from any table while enjoying a Romana Padana” (or Dubai’s top selling pizza). “A 360-degree bar serving up ice cold XXX and overlooking the garden.” [GU6]

suggest “exclusive show” or “gig” [GU7]

Again, would say “show” – performance to me sounds like she’s only going to do one song. [GU8]

what do we mean here? [GU9]

we were informed in the meeting there would be surprise giveaways / competitions / games for prizes – we can remove if needed, please let me know  [MW10]

Ok, cool [GU11]