Mumzworld to host the first-of-its-kind ‘Dubai Stroller Show’
- The event will attract around 3 million families across the region from more than 200 nationalities
- The baby stroller market is poised to grow by $667.11 Million during 2021-2025, progressing at a CAGR of 6.04%.
- In the UAE 93 percent of parents use strollers for varied reasons
United Arab Emirates, Dubai, March 2022: Mumzworld, the leading mother, baby and child e-commerce vertical will host the first-of-its-kind ‘Dubai Stroller Show’, that strives to help mothers make informed decisions while purchasing strollers. Cited to be the first in the region, the event will attract around 3 million families across the region from over 200 nationalities.
To be held at Dubai Design District on the 11th and 12th of March 2022, the two-day event will give mothers an opportunity to witness their favourite brands in one place, along with fun, entertaining, and educational time with their loved ones.
The baby stroller market is poised to grow by $667.11 Million during 2021-2025, progressing at a CAGR of 6.04%. The market is driven by innovation and portfolio extension leading to premiumization of products and growing demand for multifunctional baby strollers. In the UAE 93 per cent of parents use strollers for varied reasons – easy mode of transportation being the key factor. In addition, the UAE has witnessed an increase in birth rates; given the increased maternal support, positive economic and cultural factors that encourage and support marriage and family values. The UAE birth rate is currently growing at a rate of 4.69% year on year with over 112,000 births projected for this year 2022, making the stroller one of the most bought items on the parenting list.
In lieu of the same, Mumzworld, with over 300,000 products from 6,000 leading regional and global brands, will attract pregnant and new mothers who want to experience the best and most highly recommended products for their babies.
The event will host expert seminar discussions and workshops from the Mumz Academy. The discussions will include topics about health and nutrition, raising happy and resilient children, and baby sign language. Interactive workshops include awareness drives for road safety from The Road Transport Authority (RTA) and complimentary infant first aid training.
A fun two-day event, the Dubai Stroller Show will also feature an exclusive ‘Stroller Catwalk’, displaying best-in-class strollers from world-renowned brands, and hosted by famous Virgin Radio host and loving dad, Kris Fade. Mr Fade has recently launched his own line of outdoor scooters under the name Fade Fit, exclusively online with Mumzworld. The brand promises to encourage children and families across the region to lead more active lifestyles and will be showcased prominently at the Dubai Stroller Show.
The event will also feature a magic show, princess party, arts and craft activities and a live band, making the event the go-to place for expecting families who want to enjoy a fun and happy day out together. The event is sponsored by Bugaboo, Kinderkraft and Bissel, which will allow mothers the opportunity to see each and every stroller brand, feel it, touch it and even test its features.
Register for the event here https://www.eventbrite.com/e/289046444697
