May 25, 2024



The e-commerce platform will showcase a stunning range of ‘modest-ish’ fashionwear, inspiring Saudi women to wear pieces that truly reflect their personalities.

Saudi Arabia, 17th January 2022: Kayfi is a modern and transformative fashion brand that specialises in ‘modest-ish’ pieces for women, to make each one feel truly amazing. The collection is thoughtfully created, to genuinely reflect the woman’s personality whilst maintaining that ‘modest-ish’ look! The e-commerce store is set to go live in KSA on 17 January 2022, with a gorgeous range of abaya’s, kaftans, jackets, dresses, jumpsuits, tops, pants and skirts.

Founded in 2020, Kayfi is aimed at women who adopt a unique and bold aesthetic, whilst being grounded in culture and faith. The modest fashionwear brand will now provide an innovative online retail experience for the women of KSA.

Kayfi KSA’s inaugural collection will be ‘70s Sun Baked’, that is inspired by 70’s pantones, silhouettes and striking styles, featuring a wide variety of geo printed, water-coloured, conversational and ditsy prints. The collection exudes a beautifully luxe feel with quality fabric, vibrant patterns and colours, including canyon rose, buttercream, evening blue, copper tan, and many more.

Some of the stand out pieces from the 70s Sun Baked collection include the Haute Manteau Deep Claret Tie-up Abaya – perfect for a little fun under the sun, the All ruffled up kaftan in Kayfi’s surf spray green colour fabric that falls from the top in an A line flare to a midi length, the Dreams of a Safari Tunic in Kayfi’s signature print, that brings to mind an artist’s charcoal drawing of a classic summer safari adventure, the Bohemian fantasy Dress in a bubbly champagne colour bringing a classic 70s shape with a sweet empire waistline with an inverted V, amongst others.

Kayfi’s newly launched KSA e-commerce platform welcomes women to discover a wide spectrum of high-quality products including abayas, kaftans, dresses, tops, jumpsuits, trousers, jackets and skirts, which have been designed by an innovative and creative in-house team, dedicated to help women reclaim fashion without having to compromise on style.

Talking about the KSA launch, the Kayfi teamsaid, “Amazing things are happening in KSA, and we are thrilled to launch our e-commerce platform in a country that is transforming right before our eyes. There is no better time to bring a spectrum of fashionable ‘modest-ish’ clothing for the women of Saudi Arabia. Our brand symbolises freedom, style, a distinctive personality, as well as value for money.”

“Quite often women refrain from ordering a custom piece of clothing because they are cautious of the perceived high price. At Kayfi, we have created an innovative fashion platform where women can tailor their clothing as per their preferences at an incredibly affordable price.”

In today’s competitive clothing market, Kayfi prioritises the modern fashionistas who bring a new narrative to the world of ‘modest-ish’ dressing, providing them with style-worthy pieces that are beautiful, striking, comfortable and affordable.

Kayfi has made its KSA debut on its official brand website – and will be available to all residents in KSA. The brand enables every woman to live in style with affordable prices ranging from AED 99-340 SAR