Majid Al Futtaim’s Precision Media and Advertima Set New Retail Media Benchmark with AI Rollout in Carrefour Stores

Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, is pleased to announce a partnership between its retail media network,Precision Media, and Advertima, an AI pioneer for in-store audiences. This collaboration delivers a comprehensive omnichannel solution across Carrefour’s UAE grocery stores, bringing the power of digital media planning, activation, and measurement into the physical store and setting a new standard for retail media engagement.

Carrefour has deployed Advertima’s Audience AI across its hypermarkets, with plans for further expansion across its UAE supermarket network in the coming months, further solidifying Majid Al Futtaim’s position as a leader in innovative retail experiences.

Arun Chandra Mohan, Chief Digital Officer at Majid Al Futtaim Retail, commented: “Our partnership with Advertima reflects our strategic ambition to shape the future of retail media in the region. We are merging real-time in-store intelligence with online audience data, unlocking smarter, more precise ways for our brand partners to connect with customers. This milestone reinforces our dedication to innovation and to crafting immersive experiences. It also marks a transformative phase for retail media, effectively bridging physical and digital commerce to enable a unified customer journey and measurable impact across the ecosystem.”

Iman Nahvi, Advertima Co-Founder and CEO, added: “The Middle East, especially the GCC, is a dynamic and forward-thinking market, and we are excited to partner with the team at Majid Al Futtaim’s Precision Media to unify the online and in-store retail media buying experience. This is an exceptional opportunity for us to work with visionary thinkers intent on reinventing how Carrefour and its partner brands engage customers for a true omnichannel experience. It’s not only a game-changer for retail media in the Middle East but also ground-breaking on a global level.”

Using visual-spatial 3D sensors, Advertima Audience AI helps identify who is shopping in-store, such as families, young professionals, or bargain hunters, and delivers tailored messages to them in real-time through digital screens.

By connecting this in-store data with online audience profiles, Carrefour can now offer brands a consistent and targeted way to reach the same customer across both digital and physical channels, creating a unified omnichannel media buying experience. For example, a customer browsing baby products online might later see a relevant promotion in-store. This partnership allows media buyers to run more effective, measurable campaigns, whether booked directly or programmatically, while helping brands engage with customers in the moment purchase decisions are being made.