MADE FOR HER: PUMA RELEASES RUN XX, ITS FIRST WOMEN’S SPECIFIC RUNNING SHOE
Dubai, United Arab Emirates, 7th June, 2022 — For too long, running shoes have been made for men then redesigned to fit a woman’s foot shape. This season, PUMA is rewriting that narrative with the Run XX NITRO, a running shoe made for her.
Named for the woman specific double X chromosome DNA sequence, the Run XX stands behind PUMA’s ‘Run for Her’ positioning to prioritize female runners’ needs in the way we build and engineer our products. In collaboration with the University of Massachusetts Biomechanics Lab, PUMA launched a research study recruiting 224 runners who logged more than 36,000 miles over eight weeks. In conclusion, 81 percent of women in the study preferred the Run XX over the control shoe and said they liked the cushioning and responsiveness of the Run XX over the control.
“This was the first time we conducted a large-scale study on female runners and the results will help us shape our approach to women’s running shoes going forward,” said Erin Longin, Global Director of the Running and Training business unit at PUMA. “I believe this study will help us to continue to support female runners and keep them running longer.”
The Run XX features a progressive, female specific design. Featuring an updated fit that hugs a woman’s heel, instep, and arch, the running shoe’s new firmer NITRO Foam midsole is the perfect balance of durable and lightweight. The shoe’s RUN GUIDE promotes proper alignment and increased stability for longer distances.
“As a runner myself, I want to know my running shoes will support by own biomechanics because women are made differently, and the Run XX does exactly that,” Longin said.
Run XX NITRO is available now on PUMA.com, PUMA Stores, and selected retailers worldwide.
