Lincoln Holding Group Announces the Expansion of La Serre

The French Bistro & Boulangerie will open 30 locations across the globe in 2022.

Dubai, 31^st January 2022, It is no secret that La Serre is one of the regions most treasured eateries. From its Parisian vibes to its award-winning French cuisine, the boulevard hot spot buzzes with guests from opening to closing. Wanting to spread the La Serre experience across the globe, Lincoln Holding Group announces the brand’s franchise. 

The team at Lincoln Holding Group have already signed 30 locations for La Serre Bistro & Boulangerie in 2022, with plans to expand further. These will include sites in the UAE, Qatar, Saudi Arabia, Egypt, the United Kingdom and France, including a prominent spot in Saint Tropez. The team is ready to ensure the La Serre experience is of the highest quality, eager to cater to loyal and new guests alike. 

 “At La Serre, we focus on every detail. We don’t stay static. We keep on moving and excelling. It’s hard work and can be bittersweet. We go out into the market, see who is the best and try to beat them. I believe our success is not only about the product. It goes beyond – from the ambience to the music, the walls, the flooring and the tables. Then there are the people. You can’t operate food and beverage without heart. They are the dynamo, the engine that runs the business and our industry,” says Ralph Homer, the CEO and Founder of Lincoln Holding Group.

As if walking into a bistro and boulangerie in the heart of Paris, La Serre is famed for its modern ambience steeped in tradition. The moment guests arrive at a La Serre anywhere in the world, they will be welcomed in French and offered an attentive service that makes them feel at home. Elegant furnishings and sun-soaked terraces are only some of the features guests can expect. La Serre, which means the glasshouse, also has the team scouting locations that reflect this, ensuring each site lives up to and even exceeds the original spot on Dubai’s famed boulevard.  

Working around the clock to provide food that transports you to France, the smell of freshly baked baguettes and pastries will greet guests at every location. Alongside this, you can expect La Serre classics and seasonal favourites that showcase the exceptional ingredients the team has worked tirelessly to the source. “We believe in quality. It took us over a year to ensure we only use organic and that everything from the free-range eggs we use to the flour and the chocolate is the best,” explains Homer. A winning combination, there’s never been a more appropriate time to say watch this space.