Dubai, UAE, 19 September 2023
Over the last 15 years, the widespread adoption of smartphones has indelibly changed the world, giving us access to a universe of information at our fingertips. As a human-centric brand, HONOR remains steadfast in its mission to break the boundaries of technology and explore the possibilities of the future. This is not only achieved by creating devices that meet consumer needs, but also by setting the course of how consumers will live their daily lives.
In recent years, traditional bar smartphones have become so advanced that innovation has slowed down. With this in mind, HONOR has been leveraging its world-leading human-centric R&D capabilities to come up with exciting new concepts that have the power to serve a wide range of users’ needs.
Now, with the launch of the phone of the future, the HONOR V Purse, HONOR is demonstrating its ability to produce different foldable form factors for different user profiles. In doing so, HONOR is demonstrating that it is at the forefront of foldable innovation and defining what’s next for smartphones.
A New Form of Self-Expression
Humans are always looking for new ways to express ourselves and reflect our individuality. Whether it’s a new look, a fresh outfit, or a statement piece of jewelry, there are many ways to stand out from the crowd. But until now, our smartphones – the devices that we have on display for much of the day – have often faded into the background.
It’s time for smartphones to step into the limelight, no longer just as consumer devices but as coveted luxury goods. With the new HONOR V Purse, your smartphone complements and enhances your look, allowing you to express your individuality, reflect your mood, and match any outfit or aesthetic.
Endless Opportunities to Reflect Your Unique Style
As the fashion industry moves from the physical world to a more digital space technology has enabled unlimited possibilities for style and self-expression.
Kicking off this canvas of unlimited creativity, HONOR has teamed up with top cultural tastemakers from across its HONOR Talents platform, tasking them with designing a series of limited edition custom AODs for HONOR V Purse, offering endless fashion possibilities.
Interactive Elements Add an Extra Sparkle
The HONOR V Purse AOD designs are not just static images, but immersive interactive canvases that demonstrate what is possible with this new form of wearable technology.
Thanks to its internal gyroscope, the HONOR V Purse can sense motion and gravity, and reflects this in the AOD wallpaper. On select themes, design elements such as chains, feathers or tassels move and sway across the screen as you walk, reproducing the detail and craftsmanship of a real handbag.
Unfolding a More Sustainable Future
With the HONOR V Purse’s limitless customizable AOD displays and the ability to be paired with any outfit, users no longer need to buy a handbag for every outfit. More than just the AOD display, the bag-style straps and chains can be interchanged to fit various different styles, moods, and outfits. In this small way, the HONOR V Purse can help environmentally conscious consumers to cut down on their consumption of fast fashion, and importantly, help the fashion world embrace new technologies in order to encourage us to buy less, and use for longer.
Carefully Considered Materials and Manufacturing that’s Built to Last
Across the entire product range, HONOR always endeavors to create durable products crafted from responsibly sourced materials. With the HONOR V Purse, all materials used in the bag straps are sustainably sourced, such as vegan leather which gives you a classic look without harming animals.
With the HONOR V Purse concept, HONOR is showing that the development of innovative technology could be key to creating a more sustainable fashion industry. Welcome to fashion’s new phy-gital future.