GET READY TO DISCOVER THE NEW PUMA SLIPSTREAM
Dubai, United Arab Emirates, June 20th, 2022: PUMA, the fastest sports brand in the world, enters the Slipstream. PUMA’s next-generation Slipstream sneaker brings ‘80s basketball to the modern-day. Without compromising its performance roots, the Slipstream is a court classic reinvented.
The origins of the silhouette date back to the Slipstream, a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” according to advertisements at the time, the Slipstream was a pioneer for its innovative material makeup, which featured embellishments like faux snakeskin, leather, and faux fur.
Now, 35 years after it was first released, PUMA pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstreamcombines the basketball DNA with an undeniably clean and modern look. The silhouette’s tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.
The accompanying “Welcome Unbored” campaign follows a cast of PUMA family members – Neymar Jr, LaMelo Ball, Danna Paola, Romeo Beckham, Memphis Depay, and more – who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.
The 2022 PUMA Slipstream is now available on PUMA.com, PUMA stores and selected retailers worldwide. Media Contact: Zarah Rashid Pr and Content Manager – Zarah.email@example.com