German Fashion Accessories Brand Hey Marly Enters the Middle East Market

Bringing Multifunctional and Interchangeable Timeless Basics Inspired by Carefree Summer Vibes to the UAE.

With roots in Germany, Hey Marly launched in 2018 offering stylish basic accessories that encompass the carefree and positive mindset associated with a summer holiday. Hey Marly which is now available in the UAE, via their newly launched localized website offers key wardrobe essentials from footwear to handbags with interchangeable options that allow women to adjust their style. As a region well versed in daily life that can move from the city to the beach or desert environment all in one day, Hey Marly is well versed in the region’s fashion needs.

Hey Marly’s best-selling sandals have been specifically designed for customization allowing the ability to choose from a variety of strap styles and colours to match one’s outfit or mindset with one easy click, whilst essentially purchasing one sandal.  Further, there is an option to mix and match sandal bases to allow for a classic summer look perfect for the beach or a more structured sole for city walking functionality and comfort.

‘We often have nostalgic ties to past summer holiday experiences that evoke a feeling of a carefree escape, happiness and showing one’s true self. Hey Marly is based on bringing back that feeling to the present moment with our functional and stylish products that can be adjusted to fit a women’s style or mindset,” says Paula Neidhart, Co-Founder, Hey Marly. “The brand gives consumers a chance to flaunt creative flair and add a touch of individuality to outfits and we’re thrilled to have the opportunity to bring the brand to the Middle East and engage with the fashion-forward market.”

In addition to the sandals, Hey Marly offers a variety of bags ranging from half-moon, bucket, and two shopper styles where interchangeable bag straps can be purchased to allow for different looks. From cross-body, to over the shoulder or carry on the wrist, one can choose based on functionality and preference.

Known for its sandals and handbags with interchangeable straps, Hey Marly also offers other footwear options such as slides, boots and house slippers as well as hats, scarves, wallets, and more.

Whether you are looking for a stylish summer slide, a timeless bucket bag or an easy-going vacation-friendly sandal check out Hey Marly where you can have the freedom to pick and choose a personalized style and have some fun while doing it.

All Hey Marly products are available to shop from their website at https://www.heymarly.ae/ and deliver all across the UAE.