Georgia invites GCC Travellers.. Europe’s charm, just four hours away

GCC, September 15th 2025

Georgia is no longer just a destination; it is an emotion. Through its latest campaign, “Feel the Rhythm”, rooted in the global brand promise “Emotions are Georgia”, the country extends an open invitation to GCC travellers to discover a land where Europe’s elegance meets warm hospitality, just four hours away.

As GCC outbound travel spending is projected to more than double by 2034, reaching USD 158.8 million, Georgia is redefining the idea of a perfect escape for GCC travellers, blending luxury experiences with mid-market affordability and offering 30–40% more value than comparable European destinations. In 2024, the country welcomed 7.4 million international travellers, with GCC visitors fast becoming a cornerstone of its post-pandemic tourism strategy.

The campaign paints the story of a land where travellers can wake up in the mountains, lunch by the sea, and dine in a centuries-old city, all in a single day. Nestled between the Caucasus Mountains and the Black Sea, Georgia captivates with breathtaking contrasts: ski slopes and family resorts in winter, orchards in bloom during spring, vibrant coastlines in summer, and golden vineyards in autumn. Each season offers a new rhythm of discovery and a story to carry home.

Speaking on the campaign, Mrs. Maia Omiadze, Head of Administration at the Georgian National Tourism Administration (GNTA), said:
“For the Middle East, this campaign has been carefully curated to showcase the many rhythms of Georgia that travellers may not yet know from family escapes in the mountains to vibrant coastal summers and timeless cultural traditions. It captures the true emotions of Georgia, aiming to put our country on every traveller’s mind as a destination that is not only close, but deeply memorable.”

Seamless visa-free entry for GCC nationals and expedited e-visas for residents make Georgia more accessible than ever. Hospitality here is redefined not only in luxury hotels, mountain resorts, and seaside escapes, but also in the warmth of mid-market comfort designed with GCC travellers in mind.

Yet, the true essence of Georgia lies in its people. It is felt in tables laden with khachapuri and khinkali, in harmonies echoing through ancient churches, and in vibrant markets alive with colour and sound. The campaign leans into these moments, reminding travellers that Georgia is not merely visited, it is lived.

For families seeking togetherness, couples chasing romance, adventurers craving discovery, and food lovers eager for authenticity, Georgia is closer than you think, yet deeper than you can imagine. To every traveller, the invitation remains: come and Feel the Rhythm