May 24, 2024



Dubai, United Arab Emirates, 14 January 2022: Week six of the 27th edition of Dubai Shopping Festival (DSF), the world’s longest running retail festival, brings even more ways for citizens, residents and visitors of Dubai to shop, win and play – all day, every day.

From 17 to 23 January festival goers can expect ways to win big with the Dubai Shopping Mall Group Raffle, the Dubai Duty Free Raffle, SHARE Millionaire and more. Music lovers can also look forward to megastar performances with The Black Eyed Peas at Expo’s Infinite Nights.

And with the DSF sale season well underway, shopaholics can look forward to the Dubai Gold and Jewellery Group Weekend Sale plus add even more excitement to their bargain hunting adventures with Augmented Reality experiences across Dubai. All they need to do is simply point their cameras at QR codes on DSF shopping bags across every store in the city, to unlock the doors to a new world of excitement.

There is also lots of fun for the little ones with Nickelodean Rocks and Madagascar’s “Stars of the Jungle” shows. While the whole family can head down to The Hub Market and Al Seef Market for great food, entertainment and vibes. And if that isn’t enough, the whole city can continue to enjoy the ongoing DSF Drone Shows at Bluewaters and The Beach Opposite JBR, alongside breathtaking DSF fireworks brought by the Al Zarooni Group – with a special treat of fireworks integrated with the DSF Drone Shows until the 23 January. Stand-up comedy favourites Jack Dee and Al Hezb El Comedy, with Comedy Bel Masry Vol.2, are also back at The Dubai Opera and Theatre – Mall of the Emirates. All this and more with unmissable highlights for the penultimate week of DSF.

DSF Fireworks and Drones shows

Head to Bluewaters and The Beach, opposite JBR  for a last chance to catch one of the three themed DSF drone shows which tell the story of the UAE’s past, present and future, set to much-loved soundtracks. Festival goers are in for a very special treat as the drone shows will be accompanied by DSF’s mesmerising fireworks until January 23, brought by the Al Zarooni Group.

When: Until 23 January –  Bluewaters and The Beach, opposite JBR

Time: 7pm & 9:30pm

Price: Free

DSF Al Seef Market – Art at Play

This year’s DSF Market at Al Seef is designed for the whole family and features fun activities, workshops and live entertainment. Week six’s ‘String and Play’ installation brings fun for the little ones to use safe tools and raw materials to work with, as they foster their independence, hone their fine motor skills, hand/eye coordination and attention spans. With String and Play, young learners can practice making triangles and squares, while older children will have a blast making beautiful parabolic curves and other designs. Until January 19, cultural buffs also have one last chance to immerse themselves in all things Coffee and Dates as both themed weeks draw to a close.

When: 20 to 30 January
Where: DSF Al Seef Market
Price: Free

Madagascar’s Stars of the Jungle

Join Madagasca’s Alex, Marty, Gloria, Melman, The penguins and of course King Julien at Mirdif City Centre, for the ultimate jungle adventure! Sing along with Alex the lion as he becomes a Jungle Star! Then stick around for the chance to meet the characters and enjoy all the exciting activities post-show.

When: 21 to 30 January

Time: Mall operating hours (10 am to 12 am)

Where: Mirdif City Centre

Price: Customers shopping for AED 300 will enjoy free entry to the activities area, along with a  meet and greet with their favourite characters

The Hub Food Festival

Head to Majlis Al Khawaneej this DSF for The Hub Food Festival, a one-stop destination for family, friends and visitors of all ages to grab some delicious bites from local eateries, while chilling out to the sounds of groovy tunes spun by local DJs. Running for a second week, The Hub is a unique modern outdoor concept that offers a great way to enjoy Dubai’s beautiful winter weather with offerings from Spicy Station, Churros Cone Cafe, Let’s Sea, Chef Um Rashed, Octosis, Senor Gonzales, House of Slaw and many more.

When:  Until 23 January

Time: 4 pm to 11 pm on weekdays & 4 pm to 12 am on weekends

Price: Free

The Black Eyed Peas at Expo 2020 Dubai

Expo 2020 is back with its Infinite Night series and will be bringing world-famous band The Black Eyed Peas to the Al Wasl Stage on January 25 to celebrate the end of the first month of the new year. The event will also be live-streamed to millions of fans around the world who can enjoy the special experience on Virtual ExpoDubai, Expo TV on YouTube, Expo 2020’s Facebook page and Oculus VR.

When: 25 January

Time: 10pm to 11pm

Where: Al Wasl Stage, Al Wasl Zone, Expo 2020

Price: Entry to Expo

Nickelodeon Rocks

Sing and dance along with Dora the Explorer and her buddy Boots, Paw Patrol’s Marshall and Chase, and the fabulous Shimmer and Shine stars as they rock the stage with the brand new “ALL STARS” musical show at Dubai Festival City Mall, alongside a whole host of other activities.

When: Until 25 January

Time: Sunday to Wednesday 10 am to 11 pm; Thursday to Saturday 10 am to 12 am

Where: Dubai Festival City Mall

Price: Free

Al Misk x DSF

As part of the Ladies Night Market Series, DSF has partnered with the Al Misk Exhibition to showcase creations and products of more than 25 homegrown and regional brands. Visitors can shop for one-of-a-kind clothing from Abayas to travel wear, and gowns to bags and handicrafts, while also sampling some delicious local culinary creations.

When: 21 to 30 January

Time: 10am to 12am

Where: City Centre Mirdif

Price: Free

DSF 2022 WOW Diamond & Pearl Jewellery Deals

Festival-goers can shop for all their favourite diamond and pearl jewellery at WOW discounts, with up to 80% off in over 15 brands at 60 participating retail outlets from 21-23 January. This incredible weekend sale brings something for all tastes with incredible deals on diamond necklaces, earrings, bangles, pendants and even engagement rings! Participating brands include Joyalukkas, Jawhara Jewellery, Meena Jewellers, La Marquise Jewellery & Watches, Lifestyle Fine Jewellery, Coronet by Lifestyle, Al Liali Jewellery, Bafleh Jewellery, Bhima Jewellers, Annaka Jewellery, Maha Al Sibai, Khusboo Jewellery, Thangals Jewellery, Indus Jewellery and Mega Star Jewellers.

Dubai Shopping Malls Group Raffle

Cash prizes totalling AED 1 million are up for grabs each week with the Dubai Shopping Malls Group Raffle. Shop at select community malls across the city for chances to win. Mercato Mall and Town Centre Jumeirah both have incredible AED 15,000 cash giveaways every week – and to take part in the prize draw visitors simply need to spend AED 200 at either location.

Dubai Duty-Free Raffle

With the Dubai Duty-Free Raffle for every AED500 spent at Dubai Duty-Free shoppers are eligible to enter a raffle draw for a chance to win economy flight return tickets to their home country, hotel stays and up to AED50,000 in cash and vouchers. The Dubai Duty-Free Raffle ends on 30 January, with the draw broadcast live on Sama Dubai TV.

Skywards Millionaire

Head to The Dubai Mall and Emirates Skywards everyday partners citywide for the opportunity to become a DSF Skywards Millionaire, with one winner each week in January earning 1 million Skywards Miles. Until 30 January, spend at least AED100 at The Dubai Mall and Skywards Everyday Partners citywide for a chance to win. Double your chances of winning when you shop with Skywards everyday partner brands at The Dubai Mall. Pay with an Emirates Skywards Credit Card to earn even more Skywards Miles and get 1 Tier Mile for every four Skywards Miles you earn.

SHARE Millionaire

Shoppers at Mall of the Emirates, City Centre Mirdif and City Centre Deira can take home more than just the latest high-end designer labels and cult favourite fashion for less, this DSF. Until 30 January, single or cumulative spends of AED300+ will see shoppers enter a weekly draw by scanning receipts on the SHARE app, for a chance to become a SHARE millionaire and take home 1 million SHARE points each week.

All this and more for an exciting, packed lineup of citywide activations, promotions and opportunities to shop, win and play all day every day during DSF.

For more information on dates and times, please visit @StyledByDubai, @CelebrateDubai, @dsf_markets and #mydsf on social media channels and

Dubai’s malls, retail stores and attractions are all continuing to adhere to stringent COVID-19 health and safety protocols issued by public health authorities while taking all the necessary precautions to keep visitors and shoppers safe and at ease.