ECCO launches an all-new Back to School collection combining functionality and style

ECCO, a global leader in innovative footwear, has announced its new Back to School collection. The collection caters to children between the ages of 4 and 17 featuring premium materials in modern and functional designs for all-day comfort – in and out of the classroom.

Emphasizing on comfortable movement and self-expression for school-going kids, the new collection has the versatility, durability, and comfort for an all-day school day so your kids are ready to take on the morning walks, playground runs, and after-school hangouts.

The new collection offers a variety of footwear styles for boys and girls that are crafted with ECCO’s premium materials and signature fluid-form technology, creating a reliable and durable shoe that’s light and adaptable. The new line-up including the all-leather formals and high-performance sports shoes, contain a choice of footwear designs with quick-fastening straps for easy on and off wearability – ensuring uninterrupted study and play.

This season, parents and children can also choose from a selection of eye-catching colours and unparalleled walking comfort in equal parts. ECCO’s soft and lightweight soles are designed for all-day comfort and premium textile lining that offers breathability. Meanwhile, for the sporting enthusiast, ECCO’s innovative SHOCK THRU material provides shock absorption and rebound with every step.

ECCO’s new Back to School range includes a colourful selection of lightweight backpacks crafted from durable materials. The padded shoulder straps offer a comfortable fit when heading from class to the basketball court and beyond, making ECCO a one-stop solution for your academic shopping needs.

Commenting on the launch of the new Back to School collection Deniz Erda, General Manager, Middle East & Africa said: “At ECCO, we understand that our discerning customers, both parents and children alike, buy into brands that cater to their choices and lifestyle requirements. Therefore, we are committed to crafting enduring designs that provide the utmost comfort and versatility, enabling children to perform at their best – whether in the classroom or on the playground. With our continued focus on quality designs that are practical and durable, we hope to make Back to School shopping easy for parents with our varied range of shoes and backpacks.”

ECCO’s Back to School collection is now available across the UAE in the following stores: Mall of the Emirates, City Centre Mirdif, Nakheel Mall the Palm, Yas Mall Abu Dhabi, Al Mariyah Abu Dhabi, Bawadi Mall, Al Ain, in addition to that customers can also shop the new collection at the recently renovated Flagship store in The Dubai Mall.