“Custom Show Emirates” holds a coordination meeting with the American SEMA
To discuss ways of cooperation in the $42 billion car modification industry.
Dubai – January 22, 2022
Jamal Saleh bin Lahej, Chairman of the Board of Directors of Custom Event, the company that owns Custom Show Emirates, and Omar Al Attar, CEO and Acting Chairman of the Board of Directors, received Linda Spencer, the official in government and international relations for the American International SEMA Organization, the organization of the SEMA International Exhibition, which includes the largest selection of modified cars in the world, to discuss ways of cooperation in This field is an affirmation of the organization’s participation in a special pavilion in the “Custom Show UAE 2022” exhibition, which will be held from 25 to 27 March 2022.
The two parties discussed the development of the modified car market in the region and the world, which amounts to 42 billion dollars, and the strength of the partnership between Custom Show UAE and SEMA Show of America in developing the American car modification industry in various countries of the world.
The participation of the SEMA pavilion in the Custom Show UAE 2022 was also discussed, and the participation of many American companies in the exhibition was confirmed through a special pavilion that will be the largest of its kind in the region. motorcycles.
Jamal bin Lahej said, “Custom Show UAE seeks to attract more local and international companies in the field of car and motorcycle modification, led by the SEMA International Organization, where this industry has received great popularity in recent years, and the Custom Show UAE is the largest of its kind in the East The Middle East, which managed to top the list of the most important specialized exhibitions in the region.
Omar Al-Attar confirmed that the Custom Show Emirates team recently signed cooperation and participation agreements in the exhibition to be launched next March.
For her part, Linda Spencer said, “SEMA International was keen to open new horizons for cooperation in the field of car modification in the Middle East by signing a joint cooperation agreement with the Custom Show Emirates, which was able to achieve remarkable success in all its sessions, which witnessed great development, and we were pleased. Meeting with the UAE Custom Show team in the United States of America at the last session of the SEMA International Exhibition, which was held at the end of last year.
Spencer added, “We look forward to a long-term partnership with Custom Show Emirates, and we seek to be part of the huge event that takes place every year in the UAE through active participation from specialized American companies.”
