Created in celebration of 60 years of the James Bond film anniversary… Floris London launches its exclusive Floris No. 007 edition at Harvey Nichols

03 October 2022

Floris London recently launched its exclusive Floris No. 007 edition at Harvey Nichols, Mall of the Emirates. Created in celebration of 60 years of the James Bond film franchise, the perfumery team at Floris have created the exclusive No. 007. The fragrance draws inspiration from the effortless style and substance of the James Bond films which have entertained audiences for generations.

A rich and spicy fragrance with amber at its base, this captivating scent is a blend of refreshing citrus and juniper notes set against a subtly smoky accord with flashes of spicy dianthus carnation and an aromatic heart created by a fusion of rose, lavender, rosemary, and geranium, underscored by the reassuring warmth of sandalwood, oakmoss and musk.

Edward Bodenham, Perfume Director, Floris London said: “We are delighted to collaborate with EON Productions to create a fragrance that celebrates 60 years of James Bond films. The perfumery team here at Floris was inspired by this exciting project and felt it was important to reflect on what the 007 and James Bond films mean to so many people, and how much they have greatly entertained our lives over the years. Drawing on Bond’s charm and charisma, it was our desire to create a fragrance with strong character and style, with an uncompromising edge. The stunning locations of the Bond films served as a constant muse and source of inspiration to steer the composition, as did many of the ingredients used to create James Bond’s favoured martinis. Fragrance has the ability to transport your mind, and with No.007 we have strived to evoke the rich tapestry of spectacular James Bond films.”

Dr. No (1962) was the first film in the James Bond franchise. As the film begins, audiences see a single white dot appear on screen, and morph into the barrel of the gun through which Bond is seen; he shoots, and the screen is washed red.