Impossible Foods and VOX Cinemas team up to bring a plant-based menu just in time for the release of Mission: Impossible – Dead Reckoning Part One, launching TODAY!

Cooking up at VOX Cinemas for the highly-anticipated movie, Impossible™ products Made From Plants will be enjoyed by cinephiles and foodies alike.

DUBAI, United Arab Emirates (July 10, 2023)

Impossible Foods and VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, are teaming up to serve moviegoers a delicious, nutrient-packed range to munch on, just in time to enjoy the new Mission: Impossible film. Action film lovers, families and foodies will get to savour the incredible taste of Impossible™ Chicken Nuggets Made From Plants, Impossible™ Beef Burger, and Hot Dog made with Impossible™ at VOX Cinemas across UAE, launching today. Perfectly crispy and packed with the same loved flavours as animal chicken nuggets, Impossible Chicken Nuggets are the ideal cinema snack and can be enjoyed for just AED 26. The Impossible Burger made with plant-based beef cooks, tastes and satisfies cravings exactly like beef and is priced at AED 43. The Hot Dog made with Impossible™, priced at AED 43, is a real game changer for those who love traditional cinema grub, but want to make healthier choices.

Impossible Foods makes mouth-watering products that taste, cook, and sizzle like meat but are made from plants, so they’re packed with nutrients and better for the planet. Impossible Beef uses 75% less water, generates 87% less greenhouse gases, and requires 95% less land compared to beef derived from cows, while the Impossible Chicken Nuggets use 37% less water, generate 35% less GHG emissions, and use 48% less land when compared to chicken nuggets from an animal¹. Impossible Foods products are the perfect choice for meat eaters, who will undoubtedly recognise the familiar aromas and flavours of animal beef and chicken products, while turning back the clock on climate change as they enjoy a nutrient-packed meal.

Mission: Impossible – Dead Reckoning Part One released at VOX Cinemas on 09 July so action buffs can head to the movies to enjoy a mouth-watering meal made from plants at a VOX Cinemas near them while watching the biggest franchise release of the year!

Impossible Foods products can be found in 200+ foodservice locations across the UAE. Customers can visit the locator map on the Impossible Foods website to find a venue or restaurant near them.