L’Couture, the luxury women’s activewear brand launches on Ounass

The Dubai-based athleisure brand announces its launch on the region’s premier luxury e-commerce destination

March 2022 Dubai – Founded in 2019, L’Couture is a homegrown, luxury women’s active and loungewear brand with a female community and empowerment at its core. Expertly crafted pieces including seamless leggings, shorts, sports bras and loungewear, are now available on Ounass.

Discover timeless looks including the newly launched Serenity Seamless Collection, created to define and flatter all body shapes, providing an effortlessly chic workout look. The ribbed texture of this collection sculpts the body whilst remaining ultra-feminine in style. Appearing in three colourways, calming blue, rich fig and essential black, each piece lends itself seamlessly to effortless, wear-anywhere attire.

Be Untamed in the couture-crafted pieces designed to contour the body with a silk-like touch and super stretchy material to create the ultimate comfort for all-day activity. Untamed: Embossed is custom-made in a reptile print, presenting a sense of strength and mystery while Untamed: Solid showcases conservative silhouettes with high necklines and artfully placed macrame-effect detailing.

L’Couture’s loungewear, The Feels: Velour Collection is composed of luxurious cotton-rich rib velour with stretch, to provide maximum comfort, creating a relaxed fit without compromising on elegance. The off-shoulder long sleeve top styled together with the collection’s wide-leg pants or shorts creates a beautifully put together loungewear look. Colours are rich & deep in tone contributing to a collection that transcends the loungewear category.

Lyndsay Doran, Founder of L’Couture comments: “We are delighted to be working with Ounass, the premier destination for luxury fashion in the region. L’Couture will now be visible to a new audience of seasoned fashion lovers and we can’t wait for them to discover the collections.”

L’Couture is now available on Ounass.com and the Ounass app.

UAE customers will be eligible for same-day delivery and within Dubai a two-hour delivery service. Customers in Saudi Arabia, Kuwait, Oman, Bahrain and Qatar will be able to receive express delivery.

Visit Ounass.ae/women/LCouture to shop directly online