Tryano Celebrates Ten Years of Inspiring Connection, Creativity and Community

Abu Dhabi, United Arab Emirates, 12 November 2025

Tryano, Abu Dhabi’s homegrown destination for curated inspiration, marks its 10th anniversary this November with a celebration that honours a decade of creativity, connection and community. From 21 to 23 November, guests are invited to join an exclusive three-day experience at Tryano in Yas Mall, featuring live entertainment, creative workshops and interactive activations that embody the spirit of discovery at the heart of the brand.

Since opening its doors in 2015, Tryano has redefined what a luxury retail destination can be – not merely a space for shopping, but a cultural hub where people come to connect, linger, and belong. Over the years, it has brought together over 350 global and regional brands under one roof, creating an experience that balances international excellence with local authenticity.

More than a showcase of luxury, Tryano has become a platform for emerging regional and Emirati designers, offering them a space alongside global icons such as Dior, Valentino, Fendi, Versace and Chloé. By curating collections that celebrate both global craftsmanship and regional creativity, Tryano has played a key role in empowering homegrown talent and shining a light on the evolving landscape of fashion and design in the UAE.

“At Tryano, our mission has always been to inspire connection between people, cultures and ideas,” says Reda Keddaji, General Manager of Tryano. “As we celebrate ten years of this incredible journey, we are proud to have grown beyond being a retail destination to becoming a space that nurtures creativity and community. Our rebrand is a reflection of that spirit: fresh, inclusive and rooted in the cultural heartbeat of Abu Dhabi.”

To mark this milestone, Tryano unveils a refreshed identity from logo to color palette, creative direction and in-store experiences, a renewed expression of its experiential approach to multi-brand luxury. Customers are invited to explore a reimagined world of style, featuring an elevated curation across women’s, men’s, kids’ and beauty categories.

Throughout the anniversary weekend, Tryano will host a series of community-driven activations, including live art performances, local designer showcases, beauty masterclasses and personalised styling sessions. Each experience celebrates what Tryano stands for: a place where creativity thrives, stories are shared, and every visit feels like a moment to be remembered.

As part of the Chalhoub Group, Tryano represents a new expression of modern luxury in the Middle East, one rooted in emotion, belonging and purpose. As it enters its next decade, Tryano remains committed to championing regional talent, fostering cultural exchange and creating meaningful experiences that connect people to beauty, craftsmanship and each other.

Join Tryano’s 10th Anniversary celebrations at Yas Mall from 21–23 November, 6:00 PM to 9:00 PM, and experience the next chapter of Abu Dhabi’s most inspiring destination for fashion, beauty and lifestyle.