Monumental 30th Edition Of DSF Crowns Mega Prize Winner Of 1 Million Dirhams

Dubai, United Arab Emirates, 12 March 2025

While the monumental 30th anniversary of the iconic annual Dubai Shopping Festival (DSF) concluded earlier this year, the excitement continued for one lucky shopper who won a life-changing AED 1 million. The spectacular grand prize was awarded as part of a mega draw organised by Dubai Festivals and Retail Establishment (DFRE), in partnership with Dubai Islamic Bank (DIB) and global digital payments leader, Visa. Ali Eisa Mohamed, a proud UAE national won this incredible reward by simply shopping with his DIB Visa card, making his DSF experience one to cherish.

For Ali Eisa Mohamed, this unforgettable win represents a turning point that opens doors to endless possibilities. Reflecting on this once-in-a-lifetime experience, he said: “DSF is more than just a shopping event – it is a highly anticipated tradition that has evolved into one of the most iconic celebrations in the UAE. I eagerly look forward to the festival every year since it was founded, and it continues to surprise me with new experiences each time. Dubai is constantly innovating, and DSF is a true reflection of that. This win is even more special for me as I have been banking with Dubai Islamic Bank for 35 years, and in fact opened my account with them when I started my career. It is an incredible feeling, and I am truly grateful for this life-changing prize.”

Mohamed Feras, Associate Vice President, Retail & Strategic Alliances at Dubai Festivals and Retail Establishment commented: “We are thrilled to announce the winner of the DSF DIB Visa Millionaire raffle, marking a truly extraordinary highlight of the monumental 30th edition of DSF that we concluded earlier this year. This milestone would not have been possible without the unwavering support of our valued partners, Dubai Islamic Bank and Visa, who played a crucial role in helping us deliver the biggest and most memorable edition of DSF to date. This past edition of the festival proved to be a resounding success, accelerating robust growth across Dubai’s thriving retail sector and bolstering the emirate’s standing as one of the world’s leading places to live, visit, and work in line with the Dubai Economic Agenda D33.”

Salima Gutieva, Visa’s VP and Country Manager for UAE, said: “At Visa, we are committed to creating exclusive and memorable experiences for our bank partners’ Visa cardholders. Our partnership with DFRE and DIB is a great example of how Visa supports Dubai’s vibrant retail sector and the government’s vision for a cashless economy.  We are proud to be a part of DSF and delighted to bring joy to our lucky winner as well as the millions of Visa cardholders who enjoyed exclusive experiences this DSF.  Congratulations to our DSF DIB Visa Millionaire raffle winner, and we look forward to many more successful collaborations with DFRE and DIB in the future.”

Sanjay Malhotra, Chief Consumer Banking Officer at DIB, said: “Dubai Shopping Festival continues to be a key pillar in reinforcing Dubai’s position as a global retail and lifestyle destination. The success of this milestone 30th edition reflects the strength of the city’s dynamic retail sector and its contribution  to economic growth and visitor experiences. As a longstanding partner of DSF, DIB remains committed to supporting initiatives that create rewarding opportunities for residents and visitors alike. Through exclusive campaigns like the DIB Visa Millionaire, we aim to deliver meaningful and memorable experiences that empower our customers to participate in life-changing opportunities. Such collaborations align with our mission to enhance our customers’ banking journeys while contributing to Dubai’s vision of becoming a world-class hub for retail, entertainment, and innovation.”

To catch the highlights of this year’s edition, visit the Dubai Shopping Festival website and follow @DubaiFestivals on Instagram and TikTok.