TUMI and STAPLE Launch an Exclusive Collaboration Celebrating the Energy of New York City and Global Exploration

GCC, JULY 7, 2022 — Today, TUMI, the leading international travel and lifestyle brand launches an exclusive collaboration with iconic streetwear brand, STAPLE. They’ve joined forces on a design journey guided by the world travels of STAPLE’s visionary founder, Jeff Staple. Each piece of the collection features the iconic STAPLE Pigeon, while drawing influence from the global streets that inspire the creativity of both Jeff Staple and TUMI.

The Pigeon is an integral part of the STAPLE brand and serves as a mascot that represents New York City. When creating STAPLE, Jeff came to see the bird as a symbol of never giving up and thriving against all odds. Bigger than the city that never sleeps, that same spirit is palpable in urban destinations across the globe. TUMI, known for supporting the path of every traveler, leaned into this concept with well-designed and highly functional pieces to further complement their journeys.

The campaign featuring the collaboration was shot entirely on film by renowned street photographer and multi-talented artist Jacob Consenstein. Set around New York City, the campaign images not only capture the product’s functionality, but also celebrate its authenticity, energy and inspiration.

The collection includes five new styles, each designed for the modern-day city explorer and merging the hustle mentality of urban cities with signature TUMI innovation. A Pigeon pink and New York City-esque map lining is carried throughout as a nod to the city that raised Jeff Staple. The collection takes shoppers on a trip around the world from the spacious Backpack donning a pattern inspired by the streets of São Paulo to the compact Sling that takes its cues from Tokyo. The Kit Crossbody references Los Angeles architecture and puts ingenuity on display with a removable strap that allows the piece to be carried like a bag or used as a travel kit. The International Expandable 4 Wheeled Carry-On showcases an intricate design of a STAPLE Pigeon camouflage that is inspired by New York City.

“Jeff Staple is an innovator and an entrepreneur. He has never settled and has always pushed himself to go beyond the norm to bring streetwear culture to the global stage,” TUMI Creative Director, Victor Sanz, says of collaborator. “Jeff is a true global citizen, as he exemplifies the world traveler that doesn’t lose his sense of home or where he has come from, while embracing other cultures for inspiration and self-growth. This truly is in line with how we view the world. We are always looking outside for inspiration and always building on our fundamentals,” Sanz concluded.

“For me, TUMI has always been the pinnacle of luxury, travel, innovation and tech,” Founder of STAPLE & Reed Art Department, Jeff Staple, commented. “There is a strong commonality in both our brands between travel and performance, and how the experience affects your everyday life. I’ve come to really appreciate the value of well-designed travel accessories, especially when you are in a new city and constantly on the go. Design-wise, the hustle mentality that the STAPLE Pigeon represents started out as a way to speak to the culture of New York City, but over the course of my travels, I’ve come to see that it represents this same ethos in cities across the globe.  With this TUMI collaboration, we are bringing that spirit full circle through the unique and elevated design details in each style of the collection.”

The collection is available worldwide on TUMI.ae/.sa/kw, at select TUMI Retail Stores:

Retail prices of the TUMI | STAPLE collection:

• International Expandable 4 Wheeled Carry-On at AED 5,070 / 5,674 SAR / 4,790 QAR / 402 KD
• Sling at AED 1,909 / 2,136 SAR / 1,803 QAR / 151 KD
• Kit Crossbody at AED 1,251/ 1,400 SAR/ 1,182 QAR / 99 KD
• Backpack at AED 3,373 / 3,774 SAR / 3,186 QAR / 267 KD