This Valentine The Little Things Celebrates Heartbreak with #SadBloodyValentines Campaign

Dubai, UAE, 13th February 2025

The Little Things, the UAE’s leading collectible shop, is redefining Valentine’s Day with its bold and unconventional #SadBloodyValentines campaign, celebrating independence, resilience, and the joy of being unapologetically single and heartbroken. Targeted at proud singles who embrace anti-Valentine’s vibes, the campaign features a series of engaging activities, including its launch announcement on social media, animated banners on the brand’s website, and in-store activations across all The Little Things stores in Dubai. 

Adding to the excitement, The Little Things will host a unique event on February 14, 2025, at the Rove City Center Deira for the pop-culture and anime community. Aptly named “February the 14^th : Bloody Valentine” the event offers a spooky and thrilling anti-romance experience for singles tired of traditional lovey-dovey celebrations. Ditching clichés like roses, chocolates, and candlelit dinners, The Little Things embraces the raw and often overlooked side of love—heartbreak. The #SadBloodyValentines event invites guests to revel in dark humor, indulge in retail therapy, and celebrate the beauty of independence.

Speaking of this occasion, Mr. Hassan Tamimi, CEO of The Little Things, said “At The Little Things, we thrive on challenging the status quo and creating experiences that defy expectations, just like the best moments in pop culture industry. Valentine’s Day is often filled with clichés, but we choose to celebrate authenticity, resilience, and individuality at The Little Things. With our iconic #SadBloodyValentines campaign and exclusive event, it gives us immense pleasure to help our patrons and community lovers to embrace their own stories, whether they’re heartbroken, fiercely independent, or simply uninterested in traditional love narratives.”

Valentine’s Day is traditionally focused on couples, but #SadBloodyValentines by The Little Things is all about rewriting the narrative. Whether fresh out of a breakup, happily single, or simply tired of conventional love stories, the campaign reflects The Little Things’ commitment to embracing the unexpected. This Valentine’s Day, the brand invites everyone to break free from clichés and celebrate their unique journey—reimagining love by embracing authenticity, resilience, and individuality. With something for everyone to celebrate, The Little Things is here to make it iconic.