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The 10th Arab Beverages Conference kickstarts in UAE to evaluate the future of the beverage industry in the region
- The conference is held under the theme ‘For a Sustainable Future’ and brings together several regional and global industry experts.
- Beverage industries in the KSA and the UAE will have grown to USD 4.7 billion and USD 1.2 billion by June 2022.
- The event also highlights the partnership between the Arab Beverages Association and International Fruit and Vegetable Juice Association.
November 07, 2022
Arab Business Association kicked off day one of the 10th Arab Beverages Conference (ABCE), the Middle East’s biggest beverage event. Over 80 prominent business leaders of the beverage industry from Arab countries and around the world are attending the conference. The conference, which is being held on November 7 and 8, 2022, at the H Dubai Hotel, also commemorates the partnership between the Arab Beverages Association (ABA) and International Fruit and Vegetable Juice Association (IFU).
The beverage industry is one of the Arab world’s fastest-growing industries. Juices, malt and non-alcoholic beverages, soft drinks, water, sports drinks, and cordials make up the majority of products sold in the KSA and the UAE markets. By June 2022, both markets had experienced significant growth, with the KSA and the UAE reaching USD 4.7 billion and USD 1.2 billion, respectively.
According to ABA, the industry has experienced rapid growth over the past 30 years, serving over 300 million consumers in the Arab region and worldwide. The 10th Arab Beverage Conference brings together several experts and industry leaders to develop strategies and discuss the market’s growth and future, including distribution, supply chain, and logistics.
Some key topics covered include future beverage trends and supply chain challenges, sustainable packaging, and changing consumer behaviour and its effects on the beverage industry. With annual production volume exceeding 10 billion litres, stakeholders will also consider the beverage industry as an ideal investment platform and its impact on supporting industries such as packaging, raw materials, and services. Additionally, the conference highlights the partnership between ABA and IFU, which is expected to increase membership by introducing new benefits and enabling current and new members to take advantage of both entities’ networks.
Monther Al Harthi, Chairman of ABA, stated: “We are delighted to host the Arab Beverages Conference once again, which is one of the Middle East’s largest beverage events. The conference allows us to collaborate and drive discussions on trending topics in the food and beverage industry. As the Middle East and Africa’s beverage market is anticipated to grow further and given the current growth, we can only expect greater consumer demand, particularly in the MENA region. As a result, we look forward to developing strategic plans to address challenges and present new ideas to ensure efficient operations and highlight our efforts in contributing to a sustainable environment through our packaging and supply systems.”
The beverage industry attracts local and international investors due to its great growth potential in the Arab market. The 10th Arab Beverages Conference provides an influential avenue for companies and professionals to facilitate knowledge exchange. It will be a distinctive opportunity for investors and entrepreneurs to associate with related parties.
Major sponsors for this year’s event include Tetra Pak (Platinum Sponsor), Al Rabie Saudi Food Company (Gold Sponsor), and Orana (Gold Sponsor).
