STRATEGIC PARTNERS COME TOGETHER FOR AN EXHILARATING SEASON OF DUBAI SUMMER SURPRISES 2023  

Dubai, United Arab Emirates, 19 June 2023

Another spectacular season of Dubai Summer Surprises (DSS) is set to return in full swing, with an exciting line-up of events and activities for residents and visitors alike to enjoy all summer long. Gear up for incredible deals across retailers and shopping outlets, plus world-class entertainment, delectable dining, and family-friendly happenings in the city’s hotspots. 

Organised by Dubai Festivals and Retail Establishment (DFRE), Dubai Summer Surprises offers a unique season of summer fun in collaboration with strategic partners that are committed to ensuring that this DSS is a festival to remember. 

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said: “ Dubai Summer Surprises showcases the very best of our city throughout the summer months, with a programme of diverse and engaging seasonal offerings and experiences for residents and visitors of all ages. Not only does DSS help further establish Dubai as a globally sought-after shopping, entertainment and dining destination, it also ensures that those of us who call this city home have a packed programme of activities and great value offers to enjoy throughout the summer.  

“We are incredibly thankful for all our strategic partners – both in the public and private sectors, who have supported us unwaveringly, and are a key factor in the continued success of Dubai Summer Surprises. Our strategic partners continue to provide the best experiences and amplify the joy and excitement over our city in the summer, and I am excited to see how we will continue to prosper together.” 

The strategic partners for this year’s festival also shared their thoughts on the upcoming edition of Dubai Summer Surprises.   

His Excellency Saif Humaid Al Falasi, Group CEO at ENOC, said: “We have been a strategic partner for DFRE, and we continue to reaffirm our commitment to elevate Dubai’s retail sector while acknowledging and appreciating the unwavering support of our valued customers. Every year we curate impactful campaigns that not only resonate with our winners but also positively influence their lives. Building upon our enduring and fruitful collaboration with DFRE, as well as our partnership with Idealz, this DSS too we are thrilled to provide our customers with extraordinary opportunities to win valuable prizes.” 

Her Excellency Laila Suhail, Board Member & Chairperson of Marketing at Dubai Jewellery Group, said: “Over the years, we’ve built a reputation for our commitment to innovation and customer satisfaction.

The ‘Glittering Surprises’ campaign encapsulates the essence of luxury and elegance that Dubai is renowned for and is poised to offer an unforgettable jewellery shopping experience during Dubai Summer Surprises. With the chance to win AED 100,000 worth of jewellery vouchers, we invite everyone to join us and experience the magic of this extraordinary campaign.” 

Michel Ayat, CEO of AWR Automotive, said: “Arabian Automobiles is honoured to have been a long-term strategic partner of the Dubai Festivals and Retail Establishment and DSS since its inception, and we are delighted to participate in this annual event that brings together people from around the world to promote the spirit of fun and entertainment.

Our commitment to customer-centric innovations allows us to deliver exceptional experiences catered to their happiness. We are thrilled to celebrate another year of this landmark event and provide exciting deals across our brands.” 

Abdulla Salem Al Mana, General Manager, etisalat by e& UAE – Dubai, said: “We are honoured to be a strategic partner of the 26th edition of Dubai Summer Surprises, Dubai’s biggest and most anticipated summer event.

etisalat by e& is keen to be a part of this event, which reaffirms Dubai’s global position as a leading tourist destination for families and individuals to have a great time and create special memories during their summer holidays. 

“Our partnership with the Dubai Festivals and Retail Corporation is a testament to our commitment to providing our customers with exceptional experiences and enabling festival visitors to enjoy a variety of offers, including discounts on a wide range of products and services. 

Hayssam Hajjar, General Manager of Al-Futtaim Malls – UAE said: “We continuously look to elevate customer experience by bringing innovative ideas to the forefront.

To celebrate Dubai Summer Surprises 2023, Dubai Festival City Mall will be introducing the Ultimate Summer campaign.

The brand-new concept will welcome popular children’s characters including Baby Shark, DreamWorks Trolls, and friends of Cartoon Network, who will put on exciting shows with the chance to meet them in person. This will be followed by activities and workshops until August 27. The mall’s Sxill Labz on the first floor will also host various workshops suitable for the whole family including perfumery, cheese platter making, soap making and plaster painting. 

“Furthermore, commencing on May 26, visitors of Dubai Festival City Mall can be in for a chance to win the new Toyota Lighting Yellow Supra 2023 by spending AED 300 across the mall and unlock the secret code at Festival Square. During Eid al-Adha, visitors can witness exciting entertainment across the mall including the Lego Ninjago activity for kids along with fireworks that will take place on the second day of Eid al-Adha. Developed keeping in mind both residents and tourists travelling into the city, the summer programmes at Dubai Festival City Mall will provide a unique and engaging experience that is relevant for all ages to enjoy.” 

Fareed Abdelrahman, Managing Director of Dubai Holding Asset Management – Retail Destinations, said: “Dubai is a city of experiences.

Our world-class activities and attractions complement a robust retail landscape, reinforcing Dubai among the world’s most sought-after tourism and leisure destinations. Dubai Summer Surprises continues to play an instrumental role in amplifying Dubai’s offering on a global scale and sustaining retail activity all year long.

We are delighted to build on our longstanding partnership with DET and DFRE as we look to bolster the momentum of in-bound visitors and secure Dubai’s position as one of the best cities in the world to live in, visit and do business.” 

Fuad Mansoor Sharaf, Managing Director, of the UAE Shopping Malls, at Majid Al Futtaim Properties, said: “We are thrilled to continue our long-term partnership with the Department of Economy and Tourism Dubai for the annual Dubai Summer Surprises.

Together, we are dedicated to bringing exciting offers and promotions for our customers, creating a vibrant and fun summer program for the whole family across our malls.

This collaboration truly embodies the spirit of Dubai, and we look forward to bringing joy and excitement to our valued customers.” 

Jad Toubayly, CEO of Idealz, said: “Dubai Summer Surprises has made its mark on our calendars as the time for exciting activations and prizes available to all.

We are once again honored to join forces with DFRE to bring more excitement to this festival. The DSS Grand Prize will be bigger than ever and will take our total prize value over the 10 weeks to well above AED10 million.

We will also see our third year of the Mercedes Mega Raffle come back in a new and attractive form. Our digital platform allows customers from all over the world to take part in these appealing campaigns.” 

Pankaj Kumar, Head – Omnichannel Retail, Jumbo Electronics Co. Ltd. (LLC), said: “Come summer or winter, Dubai always has the best to offer retail customers.

At Jumbo, we have aligned our summer campaigns to cater to both residents and visitors looking for the best in consumer electronics.

From mobile fest, laptop giveaways to back-to-school deals, our shoppers will enjoy great savings and also have plenty of opportunities to win prizes during the summer months.” 

Lizelle Fitoussi, Marketing Director, Merex Investment, said: “This DSS, City Walk and The Beach JBR are set to unveil their new digital summer guide, which aims to provide visitors with exclusive summer offers across retail, F&B, and entertainment throughout the entire summer season.

In addition, City Walk will also launch City Walk Luncheons – a guide to DSS-special lunch menus at restaurants featured in the guide.

Visitors can also look forward to events and entertainment programs taking place at City Walk’s Courtyard, guaranteeing a memorable experience during this period.” 

Nisreen Boustani, PR & Corporate Communications Manager of Mercato and Town Centre Jumeirah, said: “Dubai Summer Surprises is an important part of the tourism strategy and we are always proud to be one of the main Strategic Partners to promote Dubai as one of the leading tourist attractions and destinations in the world and to offer the best shopping experience, discount offers, luxury prize, the most awaited mall slide and circus fiesta. 

“During Eid Al Adha & DSS, Mercato will host a daily circus fiesta for the 10 weeks period of DSS, what’s more The Mercato slide is coming back which was hugely popular with families. Shoppers will win big this Eid and DSS, for every AED 200 spent in any shop or outlet at Mercato or Town Centre Jumeirah from 28 June to 3 September, one lucky winner will get the chance to win a luxury Cadillac Escalade Sport car 2023 model.” 

Shehzad Hameed, Managing Director Personal Banking at RAKBANK said: “We are excited to partner with Dubai’s Department of Economy and Tourism and become a part of Dubai Summer Surprises. This edition promises an abundance of attractive offers, exciting prizes, and an array of delightful family-friendly activities. With each passing year, DSS continues to attract a growing number of shoppers, unbeatable deals, and unforgettable shopping experiences. Our esteemed RAKBANK cardholders can expect a truly special summer, as we reward them with even more exciting deals and promotions including a chance to win up to AED 3,000 cash back daily.” 

Omar Khoory, Chief Assets Officer at Nakheel said: “In the spirit of Dubai Summer Surprises, a cornerstone of the city’s summer calendar, Nakheel remains dedicated to delivering new and unique experiences to visitors of all ages. This season, we’re excited to offer immersive ‘Justice League’ themed experiences at Nakheel Mall, ‘Batman’ themed experiences at Ibn Battuta Mall and fantastic offers along with interactive summer camps at Circle Mall. Amidst these engaging activities, visitors can also enjoy our diverse leisure offerings, distinctive dining experiences, and a vast selection of retail, promising an exciting summer season for everyone.” 

The complete calendar of events for this year’s DSS will be unveiled on 20 June, showcasing a comprehensive guide on how to make the most of the summer. Get ready to indulge yourself in the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights and endless entertainment during Dubai Summer Surprises from 29 June to 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and www.DubaiSummerSurprises.com.  

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Nakheel Mall, Dragon Mart 2, Palm West Beach and The View), The Beach and The Outlet Village.