Stan Smith and Blue Version Collide as adidas Originals Opens Up the Court Classic for a New Generation
Dubai, United Arab Emirates, January 10th, 2023
This season, adidas Originals throws open the doors to self expression with its latest collection. As a new generation challenges the status quo, the Trefoil steps up to the plate – drawing on archival cues to project an inclusive vision for the future. In Spring/Summer 2023, the brand with the Three Stripes styles the latest iterations of its Stan Smith silhouette with its pinnacle clothing offering, Blue Version. The result: a fashion icon reborn through the lens of the brand’s most aesthetically daring apparel expression.
Designed for a new tomorrow, the footwear offering is highlighted by a series of updated takes on the original court sneaker that started it all. The Stan Smith Millencon reconfigures the timeless silhouette with fluid lines and new dimensions, while a Trefoil heel badge makes for an eyecatching look. At the same time, the Stan Smith Relasted adopts a stripped back approach that speaks volumes, without shouting. A leather upper sits atop a chunkier natural rubber midsole, while smooth folded edges and minimal branding deliver a clean look.
The Blue Version apparel collection, meanwhile, traverses from 70s nightclub dance floors to tracks, fields, and everything in between – taking signature looks and distorting them for tomorrow. Key looks from the selection include: a sequined track top and matching shorts, a sequined bodysuit inspired by adidas’ signature Santiago cut lines, and a daring biker jacket. The now instantly recognizable bluebird also returns as a mainstay in the collection’s color scheme, this time juxtaposed with bright reds, blacks, and whites.
The arrival of the collection is accompanied by a striking campaign which follows as adidas Originals takes over a retro inspired hotel environment, steeped in heritage. Captured by Anton Gottlob, the dynamic visuals break the status-quo and challenge pre-conceived notions of exclusivity by juxtaposing traditional settings of luxury with playful poses performed by an inclusive cast that embodies a spirit of free expression and creativity.
Designed as an extended invitation for all, the Spring/Summer 2023 Stan Smith styled with Blue Version collection is available globally on January 13th, 2023 via adidas.com and selected adidas stores.
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