Sharing plays a key role in the mobile apps Middle East consumers use
Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group.
Uncertainty in today’s world has become the new normal. The pace of change is phenomenal with people leaning on family, friends and loved ones for emotional support and increasingly using online platforms to stay connected and to share more aspects of our lives online than ever before. Our psychological connections deepened during 2020 and 2021.
As sharing became fundamental during the pandemic, app platforms like SHAREit, became integrated into mobile users’ daily routines by empowering and accommodating every individual’s user journeys. The team have consequently explored the phenomenon of sharing culture and how we commonly experience it – through our mobile phones.
But, the act of sharing has different significance depending on our needs in that moment of time. Sharing is present in all aspects of our lives, from banking, gaming and even shopping with digital and mobile technology further democratizing the concept. SHAREit’s own file sharing application also offers multiple tools to optimize the mobile experience, enabling users to be more productive. These include file management, cache cleaning, one-click transfer of game resource packs, phone acceleration and battery power saving.
Enabling Financial Inclusion Through E-Commerce and Delivery
Businesses across all verticals and geographies have been impacted by the pandemic. Subsequently, the COVID-19 crisis and its impact on marketing have been unprecedented. As consumers are engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and engagement strategies while accelerating their digital footprint.
Further, delivery apps have expanded their reach to meet consumer demand. Mobile platforms offer independent businesses affordable and easy-to-use branded e-commerce websites and mobile app capabilities that power order flow, fulfillment, and customer insights. These turnkey e-commerce solutions get businesses online quickly and efficiently, helping customers easily find and discover local stores.
SHAREit is encouraging digital and financial inclusion in mass markets through its localization efforts and analyzing the cultural background and language environment of a target market, and adapting the app’s design, interaction, and functionality accordingly.
Building Communities With Gaming
The gaming world is built on a sense of community as gamers across the globe are connected through the common interest in video games. This has been the case since the birth of the first ‘Magnavox’ gaming console in 1972. In the MENA region, the size of the gaming market is projected to increase 19 percent to more than $5 billion by 2025, according to a report by the consultancy RedSeer. The region’s mobile game industry has up to 100 million players forecast to spend $4.4 billion in 2022.
Games are being shared at greater speeds than ever before! SHAREit has found that over 10 million gaming apps are being shared daily through its platform, and that gaming apps are frequently the most shared file over the course of a month.
Sharing In The World Of Fintech
Concern for protecting our planet is growing, alongside the world of social enterprise, and specifically – FinTech. According to the Milken Institute, the FinTech sector across the Middle East is growing at a compounded annual growth rate (CAGR) of 30%. It may seem as though banking is unable to have a role in this directive, yet the birth of ethical investing via ESGs and company green targets has put some banks and investment funds on the sustainable map.
The world of banking is becoming more community-minded as it has more involvement in ESG targets. The user-experience of mobile-banking allows individuals and groups to share currency instantly, while on the move, and more frequently, with digital banks providing special ‘spaces’ for shared accounts. This unlocks users of online banking and fintech platform’s financial potential by giving them more control over their assets and how they control them. Acts of mobile-friendly sharing amplify our sense of intimacy with friends, family or simply, our fellow man.
Consumers rely on SHAREit as the airdrop of the Android ecosystem that enables and productizes users to expand the social habit of sharing, which plays such an important role in wellbeing and relationship building. Mobile app technology in life, work and play has the potential to help strengthen the quality, frequency, and nature of how we share while helping us discover the content we most enjoy!
