Shaikh Mohd Saeed Group Triumphs as “Best Perfume Brand of the Year” at The Visionary Leader Awards

Dubai, January 22, 2024

The scent of success enveloped the Swissôtel Al Murooj Hotel, Downtown, Dubai, on Saturday, January 13, as Shaikh Mohd Saeed Group of Companies crowned with “Best Perfume and Fragrance Brand of The Year” at the prestigious Visionary Leader Awards. The glittering ceremony took place under the esteemed patronage of His Highness Shaikh Ahmed Bin Hamdan Bin Rashid Alnuaimi.

The award ceremony brought together luminaries and leaders from diverse industries to acknowledge and honour outstanding contributions. The recognition marks a significant milestone in the company’s illustrious 70-year journey reaffirming its status as a trailblazer in the fragrance industry. The Visionary Leader Awards celebrate excellence and innovation across various sectors and Shaikh Mohd. Saeed’s triumph in the perfume category underscores its unwavering commitment to delivering exceptional products.

The Legacy

Shaikh Mohd Saeed Group of Companies, A legendary perfume brand that has been creating extraordinary fragrances since 1954. Established by Late Shaikh Mohd Saeed, a connoisseur of fragrances. The company pioneered perfume manufacturing in the UAE and founded Al Souk, Deira’s first perfume shop. Today the brand deals with Arabic, Oriental and Western perfumes and a leading manufacturer, Distributor, Exporter and retailer of well-known perfume brands such as Shaikh Saeed, Al Hunaidi, Dhammasons, Giovanni Bacci, Bernard-Dimitri, Paris Delice, and ARMAS, among others.

Presently the company is headed by Muhammad Ali Saeed Shaikh, a forward-thinking entrepreneur and the CEO of Shaikh Mohd. Saeed Group of Companies founded in 1954 in Dubai, UAE, by his father late Shaikh Mohd. Saeed.

Mr. Ali earned his Bachelor’s degree in Management from American University and later pursued a master’s degree in management from S P Jain School of Global Management. With over two decades of experience and expertise in the perfume industry he guides the brand which carries a distinguished legacy spanning over 70 years.

Aroma of Heritage

Perfume House at Shindagha aims to deliver through their display at the museum. The centre is also the former house of Sheikha bint Saeed bin Maktoum, an avid collector of perfumes with a large personal collection of artefacts. A first of a kind in the Middle East dedicated to headlining the importance of perfumes in the UAE the house offers a great chance for visitors to experience the age-old history of perfumes.

A lot of antiques at the museum comes from her personal collection. Shaikh Mohd. Saeed Group earlier known as ‘Dhammasons’ got chosen to be displayed at the museum as a part of the cultural legacy along with being the oldest manufacturers of perfumes in the region

Excellence in Product Craftsmanship

At the core of Shaikh Mohd Saeed Perfumes success is a relentless pursuit of exceptional product quality. The brand’s exclusive collection spans Arabic Perfumes, Western Perfumes, Perfume Oils, Bakhoor, Agarwood, Home Fragrances and more. Each creation is a testament to the brand’s commitment to offering a sensory journey that transcends time and borders.