NO-VA Athleisure.. The Homegrown Brand Launches Its First Store at Dubai Mall Zabeel

Redefining Locally Designed Activewear with Style and Innovation.

Dubai, United Arab of Emirates

NO-VA Athleisure, the trailblazing Emirati activewear brand, proudly announces the grand opening of its first flagship store at Dubai Mall Zabeel. This exciting launch marks a significant milestone in NO-VA’s journey to redefine activewear by merging high-performance functionality with contemporary luxury fashion.

Drawing inspiration from the brand’s name, NO-VA, which evokes celestial imagery, the store’s design features cosmic elements that symbolize innovation and limitless potential. A sleek, silver-toned interior paired with an open, airy layout delivers a modern shopping experience that encapsulates NO-VA’s ethos of elegance, dynamism, and an active lifestyle.

“We are incredibly proud to unveil our first flagship store at Dubai Mall Zabeel,” said Bader Al Ghaith, Founder of NO-VA Athleisure. “This space allows us to engage with our customers on a deeper level, providing an environment that reflects our core values of growth, performance, and luxury. To achieve this milestone in just two years is a testament to our vision and the incredible support from our community.”

Since its inception as an e-commerce brand two years ago, NO-VA Athleisure has rapidly gained a loyal following across the UAE and GCC. Designed and developed entirely in Dubai, the brand showcases Emirati innovation through advanced fabrics, cutting-edge designs, and its commitment to blending style, comfort, and performance.

Located in the heart of Dubai Mall Zabeel—a hub for sports, fitness, and wellness—NO-VA’s new store perfectly aligns with the city’s vibrant, health-conscious community. Surrounded by leading wellness brands, the store offers a premium shopping experience for individuals who value fashion-forward, performance-driven activewear.

The launch of NO-VA’s flagship store signifies the brand’s emergence as a key player in the region’s booming wellness and fashion industries.

Visit the NO-VA Athleisure store at Dubai Mall Zabeel to experience the collection firsthand, or shop online at www.no-va.co.

Follow us on Instagram: @novaathleisure
www.no-va.co