#NissanKICKS Lip-Syncing Competition celebrates individuality and engages audiences across the Middle East

Jefferson Ilagan @Jazzyjeff.i from Dubai was awarded in the Instagram challenge that drew to a successful close, reaching over 3.2 million people regionally

Dubai, UAE, 26 July 2022 – Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has celebrated the announcement of the winner of the popular Nissan KICKS Lip-syncing Competition, the Instagram challenge that garnered huge interest and engagement across the Middle East. Jefferson @Jazzyjeff.i from Dubai was announced a winner in the popular competition that achieved over 3.2 million social media users in less than three weeks.

The challenge was built on the success of the KICKS campaign (Built to your Beat) and invited users to record themselves singing along to the KICKS music video. Participants from Dubai & the Northern Emirates were encouraged to use a dedicated Instagram filter and tag the official accounts of both Nissan Middle East and Arabian Automobiles’ NissanDxb to win an exclusive KICKS test drive and a Bose Bluetooth speaker.

Introduced with a teaser video, followed by an official filter, the social media challenge connected audiences from across the region, engaging over one million users and garnering more than 1 million video views. With the support of Nissan’s partner network including Arabian Automobiles, the challenge was rolled out across seven markets: Kuwait, Qatar, Oman, and Jordan, in addition to Bahrain, Abu Dhabi & Al Ain, and Dubai & the Northern Emirates, where the KICKS celebrated its position as the premier crossover with the highest segment market share during the Fiscal Year 2021 (April 2021 – March 2022).

The 2022 Nissan KICKS is available for test drives across Arabian Automobiles showrooms in Dubai, Sharjah and the Northern Emirates.