Neutrogena® Introduces “Beauty to a Science” in the GCC, Highlighting Science-Backed Skincare

Neutrogena’s “Beauty to a Science” principle is where aspirations for healthy skin are met with scientific proof, providing a trusted path forward across all its ranges.

The initiative reinforces Neutrogena’s 90-year legacy of advanced clinical science and dermatologist-developed formulations, providing proven results and exceptional product experiences.

United Arab Emirates, 28 November 2025

Neutrogena® announces the launch of “Beauty to a Science” across its available ranges in the GCC. This initiative reaffirms Neutrogena’s commitment to providing science-backed, trusted skincare solutions in an evolving beauty landscape.

“Beauty to a Science” serves as Neutrogena’s guiding principle, proclaiming that while beauty is an aspiration, its realization is firmly grounded in verifiable scientific proof. This reflects Neutrogena’s rich 90-year history of merging advanced clinical science with thoughtfully designed product experiences that can guide more informed skincare decisions.

Developed with the expertise of dermatologists and R&D specialists, Neutrogena products undergo careful formulation and testing to demonstrate their effectiveness. Attention to texture and fragrance also helps shape a more considered everyday experience. The company is committed to formulating skincare that feels accessible and supports healthier skin, without placing the burden of understanding scientific complexities on consumers.

Commenting on the launch, Rodney Smith, Country Director of Kenvue GCC, stated: “‘Beauty to a Science’ offers a straightforward and accessible approach to skincare. We want consumers in the region to feel a sense of control and confidence in their skincare choices. Neutrogena’s commitment is to provide transparent, proven solutions, so they can trust that the hard work has been done at the development stage, leading to effective products that embrace and support their natural beauty every day.”

“Beauty to a Science” reflects Neutrogena’s dedication to making effective, science-driven skincare accessible to its communities. This approach, which has been successfully adopted across the brand’s markets globally, continues the company’s mission to empower consumers to embrace their natural beauty with confidence and trust.

To learn more about Neutrogena’s “Beauty to a Science” principle and its range of dermatologist-recommended products, please visit www.neutrogena-me.com .