Natuzzi Italia Partners with Dubai Cares for Exclusive Event “RE-THINKING RE-VIVE”

• Featuring furniture artworks designed by renowned Artists Maisoon Al Saleh and Khalid Albanna.
• All proceeds from the sale of the artworks will be directed to Dubai Cares.

Dubai, UAE – 25 January 2024

Natuzzi Italia, a global leader in luxury furniture, is thrilled to announce its partnership with Dubai Cares, a UAE-based global philanthropic organization, for an exclusive event titled “RE-THINKING RE-VIVE,” to be held on February 8, 2024, at the Natuzzi Italia Store on Sheikh Zayed Road, Dubai. The event will showcase the reinterpretation of Natuzzi Italia’s iconic Re-vive armchair by two distinguished artists from the region, Maisoon Al Saleh and Khalid Albanna.

The RE-THINKING RE-VIVE project, initiated by Natuzzi Italia in 2016, has already made waves in London, New York, and Shanghai, and now takes center-stage in Dubai. This innovative initiative invites contemporary creative minds to lend their unique perspectives and artistic flair to the iconic Re-vive armchair. The Dubai chapter features the exceptional talents of Maisoon Al Saleh and Khalid Albanna, who will bring their vision to life through two one-of-a-kind artworks. All proceeds from the sale of these two artistic pieces of furniture will be directed towards Dubai Cares to support the organization’s mission to provide access to quality education to children and youth in developing countries.

Maisoon Al Saleh, known for her ability to blend Emirati tradition with contemporary artistry, and Khalid Albanna, an artistic pioneer pushing the boundaries of conventional artistic practices, will each create their Re-vive masterpieces using different media. The artworks will be on display at the Natuzzi Italia Store, accompanied by dedicated setups enhancing the overall experience.

“RE-THNKING RE-VIVE is a project very dear to our hearts”, says Pasquale Junior Natuzzi, Chief Creative Officer of the brand. “The armchair itself embodies the attention to comfort, one of the pillars of our heritage, and the continuous research we focus on to improve the well-being of our customers through our products. Involving creative minds in this journey is a way, for us, to mix the history of our brand and our DNA with the most up-to-date trends, hence supporting the most innovative tendencies in art and design”.

Abdulla Ahmed Alshehhi, Chief Operating Officer of Dubai Cares, said: “Education is the cornerstone of progress, and we are privileged to join hands with Natuzzi Italia in promoting access to quality education for children and youth in underprivileged communities around the world. We are grateful to Natuzzi Italia and the talented artists, Maisoon Al Saleh and Khalid Albanna for this collaboration, which underscores the power of design and art in making a positive difference in the world, as it bridges the worlds of creativity and social responsibility to transform lives and create a brighter future for all.”

The partnership between Natuzzi Italia and Dubai Cares not only highlights the convergence of art and philanthropy, but also emphasizes the two organizations’ shared belief in the power of design to make a positive impact in the world, particularly for underprivileged children and youth who are unable to access meaningful learning opportunities due to several socio-economic barriers. The event serves as a unique platform where creativity and social responsibility intersect, creating a compelling narrative that transcends the realms of art and design, ultimately contributing to the broader goal of building a brighter future by empowering these children and youth with the transformative potential of education.

Natuzzi Italia and Dubai Cares invite individuals, businesses, and organizations to join hands in supporting the cause during the event. In doing so, attendees will not only be part of an extraordinary artistic experience, but will also actively contribute to shaping a more equitable and educated world for the generations to come.

In the spirit of unity and collective impact, Dubai Cares and Natuzzi Italia look forward to the generous contributions and support from the community, with the overarching goal of creating a lasting difference in the lives of those who need it most.

The Re-vive armchair, designed by New Zealand furniture company Formway Design Studio, redefines comfort, blending ergonomic innovation with functional design. Its revolutionary Responsive Recline weight compensation mechanism allows the chair to intuitively adapt to body movements, providing unparalleled comfort without the need for manual adjustments.

The artworks created by Maisoon Al Saleh and Khalid Albanna for RE-THINKING RE-VIVE will not only be showcased at the Natuzzi Italia Showroom but will also be part of a Dubai Cares charity project initiated by Natuzzi Italia, supporting the cause of education in developing countries.