MIDDLE EASTERN BRAND, KAFYI, ANNOUNCES AN EXCITING MOVE INTO THE OMAN MARKET

Launching on 20^th February, the e-commerce platform will showcase a stunning range of ‘contemporary & modest’ fashionwear, inspiring Omani women to wear pieces that truly reflect their personalities.

Oman, March 4, 2022: Kayfi is a modern and transformative fashion brand that specialises in ‘contemporary & modest’ pieces for women, to make each one feel truly amazing. The collection is thoughtfully created, to genuinely reflect the woman’s personality whilst maintaining that ‘modest-ish’ look! The e-commerce store is set to go live in Oman on 20^th February 2022, with a gorgeous range of abayas, kaftans, jackets, dresses, jumpsuits, tops, pants, and skirts. 

Founded in 2020, Kayfi is aimed at women who adopt a unique and bold aesthetic, whilst being grounded in culture and faith. The modest fashion wear brand will now provide an innovative online retail experience for the women of Oman.  

The inaugural collection boasts the ‘Understated Finesse’ and ‘70s Sun Baked’ fashion lines, with the former drawing upon that undisputed 90s appeal. Expect a Kayfi twist by incorporating vintage elements, whilst keeping things classy, minimal, and perfect for everyday use.  

In essence, UF is all about adopting a more versatile approach to fashion, focusing on the basics to create a capsule wardrobe full of essentials that are perfect for pairing with other pieces, for a host of occasions.  

The Blazer in Olive Green is a gorgeous mid-length tailored blazer with a lapel collar and a relaxed shoulder, giving a compelling yet comfortable look. This statement blazer is seam and hem free, proving a smart-casual piece that can be worn day and night. 

Pair this blazer with a matching pair of Cigarette Cut Trousers also in olive green that are straight cut, relaxed and super flattering. Both pieces will look striking as a set but will also look great when worn separately.  

The 90s Button-Down Midi Dress flows from the shoulder, grazing the ankle. Adopting a beautiful olive-green tone, this dress follows the tone of minimalism, with a classic silhouette, whilst also feeling modern due to the v neckline and choker detail. The light material glides with the woman and is buttoned from the neck to the bottom, it fits loosely around the arms, tapering down into a fitted sleeve.  

The Smocked Midi Kaftan in Bronze is truly one of a kind. This midi kaftan has a unique neckline and flatters the female silhouette beautifully. It is fitted at the top and flows at the bottom, cascading to the ankle, thus offering a marvellously mystic and vintage aesthetic. If this gorgeous snakeskin is the print for you, then why not add the Smocked Midi Kaftan to your closet. This perfect piece of modest wear marries the classic silhouette of the kaftan and the concept of an abaya.  

The ‘70s Sun Baked’ collection is inspired by 70’s pantones, silhouettes and striking styles, featuring a wide variety of geo printed, water-coloured, conversational, and ditsy prints. The collection exudes a beautifully luxe feel with quality fabric, vibrant patterns, and colours, including canyon rose, buttercream, evening blue, copper tan, and many more.  

Some of the stand out pieces from the ‘70s Sun Baked’ collection include the Haute Manteau Deep Claret Tie-up Abaya – perfect for a little fun under the sun, the All ruffled up kaftan in Kayfi’s surf spray green colour fabric that falls from the top in an A line flare to a midi length, the Dreams of a Safari Tunic in Kayfi’s signature print, that brings to mind an artist’s charcoal drawing of a classic summer safari adventure, the Bohemian fantasy Dress in a bubbly champagne colour bringing a classic 70s shape with a sweet empire waistline with an inverted V, amongst others. 

Kayfi’s newly launched e-commerce platform welcomes women to discover a wide spectrum of high-quality products including abayas, kaftans, dresses, tops, jumpsuits, trousers, jackets, and skirts, which have been designed by an innovative and creative in-house team, dedicated to help women reclaim fashion without having to compromise on style. 

Talking about the Oman launch, the Kayfi teamsaid, “We are thrilled to launch our e-commerce platform in Oman bringing women a spectrum of fashionable ‘modest-ish’ clothing. Our brand symbolises freedom, style, a distinctive personality, as well as value for money.” 

“Quite often women refrain from ordering a custom piece of clothing because they are cautious of the perceived high price. At Kayfi, we have created an innovative fashion platform where women can tailor their clothing as per their preferences at an incredibly affordable price.” 

In today’s competitive clothing market, Kayfi prioritises the modern fashionistas who bring a new narrative to the world of ‘modest-ish’ dressing, providing them with style-worthy pieces that are beautiful, striking, comfortable and affordable.  

Kayfi has made its Oman debut on its official brand website – www.kayfi.com and will be available to all residents in Oman. The brand enables every woman to live in style with affordable prices ranging from AED 99-10 OMR