Magic Mango MENA Appoints Industry Veteran to Lead Dubai Expansion as Chief Marketing Officer

Magic Mango Group, the maverick agency known for rewriting the advertising playbook, has officially announced the appointment of Roshan Farook as Chief Marketing Officer to lead its Dubai operations starting June 2025. With this move, the agency signals a bold new chapter in its global journey, combining Sri Lankan ingenuity with international ambition.

With over 25+ years in marketing and advertising, Roshan brings a powerhouse portfolio of regional and global brand experience to the Mango playhouse. His career has spanned high-impact roles across Sri Lanka and the UAE, managing marquee clients such as Unilever Sri Lanka, Axiata, Ceylon Tobacco Company, British American Tobacco (UAE and London), and most recently, leading key UAE portfolios such as Al Habtoor Motors, Arabian Centre Mall, Flora Food Group and VinFast Global.

Roshan’s strategic acumen has been instrumental in securing breakthrough business wins, his recent win in PR & KOL businesses across the MENA region for VinFast Global. His past achievements include building a consumer engagement unit for Unilever from scratch, embedding activation & events as a core pillar of campaign planning, and leading brand growth across diverse sectors including FMCG, tech, and automotive.

“I’m truly grateful to the EXCO board for their trust and confidence in me. My focus is to drive meaningful impact in the UAE and the new markets we are preparing to enter. With the exceptional energy and talent within the team, I am confident that Magic Mango MENA will not only meet expectations but consistently exceed them.” said Roshan.

Co-founders Sugibun Sathiamoorthy and Shehantha Fernando welcomed the new chapter with their characteristic enthusiasm. “Roshan is not just a brilliant marketer—he’s a builder, a connector, and someone who believes in creating meaningful brand stories that deliver results. His leadership in Dubai is central to our goal of building a truly global creative powerhouse.”

Magic Mango’s Dubai office, already buzzing with projects across Asia, Africa, and the Middle East, is set to become the agency’s hub for cross-continental creativity and client partnership. The move aligns with the agency’s strategic vision to grow beyond borders while staying rooted in its people-first, quality-over-quantity philosophy.

S R Vickneswaran – Director, Magic Mango MENA adds, Roshan’s entry to Magic Mango Mena, with multifaceted outlook on trade and industries in UAE would certainly enhance our skillset and together with our efforts to spread wings in the region and beyond be soon become a dream to reality

As Group CEO Ralston Joseph adds, “With Roshan at the helm in Dubai, we are not just expanding—we’re evolving. His insight into the region, combined with our collective hunger to do meaningful work, will push us into exciting new territories—both geographically and creatively.”

With eyes set on Europe and Africa by 2026, Magic Mango Group continues to defy conventions, proving that purpose, passion, and a bit of ‘magic’ can turn an idea under a mango tree into a global force.