Liwa Trading Enterprises to open their flagship brands at Silicon Central

OVS, La Senza and Simply Kitchen are confirmed to open doors at Dubai’s new lifestyle destination.

Dubai, UAE:

The shopping mall and management division of Lulu Group International, Line Investments & Property welcomes OVS, La Senza and Simply Kitchen from Liwa Trading Enterprises brand portfolio to Silicon Central, Dubai’s new lifestyle destination.

Silicon Central will see OVS, Italy’s leading apparel fashion brand for men, women and children and USA fashion retailer, La Senza opening in November bringing the latest trends in lingerie and sleepwear catering to the modern-day woman. Simply Kitchen will open doors soon after providing genius gadgets, amazing appliances, and decorative kitchen accessories that every at-home chef or food lover needs. 

Mr. Salim MA, Director of Lulu Group said, “we are delighted to welcome three diverse brands from LIWA at Silicon Central. Our goal is to provide mall visitors with a great retail experience which also resonates with the portfolio of the LIWA brands coming on board to meet the discerning needs of shoppers in the area.”

Mark Tesseyman, CEO of Liwa Trading Enterprises added; “We have selected the most in-demand brands from our extensive retail portfolio to open at Silicon Central and we are excited to meet the retail needs of the local consumers. Our aim is to offer the best-in-class retail experience to our customers in Silicon Central.”

With a total of 81,500 sq m GLA and 3,500 car park spaces, Silicon Central will offer a broad mix of brands tailored to ensure shoppers’ complete satisfaction. Adding to the unique shopping experience, a diverse range of dining options will comprise 24 casual restaurants and cafes as well as 21 food court units, making it the perfect place to catch up with friends and families in an enjoyable atmosphere.

Silicon Central is considered a new landmark in Dubai, strategically positioned 12 km from the city centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco-sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will have a grand opening in mid-November 2022.