Line Investments & Property L.L.C forms strategic partnership with PARKONIC, reinforcing commitment to smart retail innovation

Strategic partnership marks a major milestone in digitizing retail infrastructure with AI-driven mobility solutions.

Dubai, United Arab Emirates, 31^st October, 2025

Line Investments & Property L.L.C, the shopping mall development and management arm of Abu Dhabi-based Lulu International Holdings Limited, has signed a strategic Memorandum of Understanding (MoU) with PARKONIC, the next-generation smart parking solutions brand redefining urban mobility, to manage and digitize parking operations across Lulu’s retail destinations locally and globally.

The partnership with PARKONIC represents a key step in Line Investments’ long-term digital transformation strategy to enhance operational efficiency and customer experience through technology integration across its diverse mall portfolio. Through this initiative, PARKONIC will deploy its proprietary Smart Mobility Operating System (PARKONIC OS) — integrating AI, cloud intelligence, and intelligent hardware to modernize and streamline parking operations. This implementation will enable seamless access, automated entry and exit, and real-time operational insights, enhancing the shopping experience, optimizing traffic flow, and supporting sustainability goals in line with national smart-city initiatives.

The rollout will commence with Silicon Central Mall in Dubai, serving as a pilot hub for technology-led initiatives.

 Speaking on the announcement, Mr. Salim MA, Group Director – Global Operations, Lulu Retail, said “We are committed to transforming retail spaces through innovation, technology, and strong strategic partnerships. Our collaboration with PARKONIC reflects this ongoing commitment by introducing intelligent, AI-powered mobility solutions that enhance operational efficiency and elevate the customer journey. By joining forces we are driving the evolution of smart, customer-focused mall experiences across the region — setting new standards for the future of retail.”

“We are proud to partner with Line Investments & Property L.L.C in this transformative agreement that reimagines the role of smart mobility in modern retail.,” said Imad Alameddine, CEO of PARKONIC. “Through PARKONIC OS, we are providing the digital backbone for intelligent, AI-powered parking infrastructure that enhances convenience, optimizes operations, and advances sustainability. This collaboration reflects our shared vision to build future-ready retail destinations that move as intelligently as the people they serve.”

Through this collaboration, Line Investments & Property L.L.C and PARKONIC continue to shape the future of retail mobility through cutting-edge technology and operational excellence