LET NATURE IN WITH OAKLEY BORN TO REWILD

Crush Metropolitan Mundanity and Rediscover the Spirit of Adventure in New Plantaris Eyewear and Latitude Flex Vest.

Friday, September 20, 2024

In a world where sport and lifestyle converge, Oakley presents Born to Rewild, a futuristic collection brought to life by evolution run wild. Manifesting destiny to rediscover the primal connection to nature, the collection symbolizes preparedness for the unknown, and dedication to preserving the spirit of adventure in every facet of life. Plantaris eyewear and the Latitude Flex Vest emerge as hero pieces, challenging conventional engineering and design to adapt to the wearer as they reclaim exploration even within the banality of city life. The collection signals a protopian future for Oakley, breaking from the ordinary to embrace the wild side. 

Plantaris eyewear redefines convention, bringing the elements of nature closer with its Matte Trans Fern/Matte Dark Brush finish with Prizm Tungsten lenses. Inspired by biomimicry and the organic shapes found in nature, the high-wrap dual lens design is an evolution of early Aughts eyewear adapted for maximum function and comfort. The uniquely shaped frames and silicone wire core temple tips mimic frog legs, allowing the frame to hold onto the head with a long-lasting grip with an almost weightless feel. A detachable nose guard adds versatility,

instantly transforming the eyewear’s look and making it both unexpected and highly functional. Additional colorways of the frames include Matte Stonewash, Matte Black, and Matte Sand.  

At the forefront of form, function, and versatility, the Latitude Flex Vest signals a new era of Oakley apparel. The apparel heroes the Latitude Collection, a highly technical outerwear line influenced by movement. Packed to the brim with roam ready features and ample storage, the tailored vest is constructed for multi-layering to adapt to outdoor weather conditions. It is as utilitarian as it is adaptable, having a multi-purpose pocket system with unique side webbing for adjustable fit and transportation. 3D volume and power mesh pockets for eyewear, and a large zip pocket on the back, to optimize storage and organize essentials without bulkiness. Reverse waterproof metal zips and bonded seams with anti-abrasion stitching and panels, offer enhanced protection against the elements. The vest is complete with a magnetic fidlock buckle on the sternum strap for easy closure. Transition from urban to wild, as the vest converts into a fully integrated backpack with handle. 

Explore the world and revive a primal connection to nature with Plantaris and Latitude Flex Vest, available starting September 2024.