La Senza Launches Three Brands in the Middle East

Lingerie that takes you from day to night time, and everywhere in between.

Dubai, UAE – January 2022 sees Canadian fashion retailer La Senza launch three brands – Dita Von Teese Lingerie, Fine Lines Lingerie, and Ambra Lingerie in stores across the UAE, Kuwait, and Bahrain. Working with the industry’s finest to craft statement pieces since its inception, La Senza stays true to its vision of creating value-based and quality lingerie collections.

The Dita Von Teese Lingerie is inspired by the iconic Dita Von Teese who grew up fascinated by the Golden Age of Cinema and transformed herself into a glamour girl and now one of the biggest names in burlesque. Today, she is credited with bringing the art form back into the spotlight with a new sense of elegance and sophistication, which is seen throughout the Dita Von Teese Lingerie collection now available in the region.

Taking audiences on a journey into fantasy and spectacle, Dita is renowned for her ornate sets and dazzling haute-couture performance costumes lavishly adorned, and the Dita Von Teese Lingerie does not disappoint. This “Burlesque Superheroine” (Vanity Fair) has curated a collection of lace separates that bring her intrinsic sense of beauty and style through moody hues, and feminine neutrals set on sheer lace pairings.

Practical and functional, the Fine Lines Lingerie collection offers a further range of different styles and colours in the La Senza stores. Created to inspire a gesture of love to the one who matters most – you, it features a variety of strapless and convertible bras that are designed for women of all shapes and sizes. The fabrics sit comfortably against the skin making it about how it feels and instilling joy and confidence in the wearer.

Designed to revamp the feminine aesthetic, Ambra Lingerie’s lace designs paired with delicate fabric highlight the unique components of each bra and underwear silhouette, celebrating the beautiful duality in all women. The brand uses a three-thread technique and a cordonnet to guarantee a sensation of depth in the weft to give an antique feel and the use of “mesh” embroidery, to emulate the lightness of lace, gives a macramé effect to the pieces within the collection. The overall aesthetic of the season is one that is precious with refined qualities, for the modern woman.

Today, La Senza owns and operates 134 stores throughout Canada, and over 250 stores in more than 29 countries around the world including the UAE, Kuwait, Qatar, Oman, and Bahrain. The inclusion of the Dita Von Teese, Ambra, and Fine Lines collections further solidifies its position as a leading retailer in the industry.

Prices from:  AED 99- AED399

For further information, please visit https://liwastores.com.