La Senza launches its Summer Collections

Two new edits for the soaring temperatures.

Dubai, UAE – La Senza announces the launch of its Summer Collection featuring the all-new Neon Edit and Beach Club, an exclusive collaboration with “go-to” swimwear brand, South Beach this August. Working with the industry’s finest to craft statement pieces since its inception, La Senza stays true to its vision of creating value-based and quality lingerie collections, and now with the South Beach partnership, swimwear.

With warmer temperatures comes a brighter palette and the Summer Collection opens with the Neon Edit, think trend-led designs and distinctive prints delivered with a vibrant personality, made to turn up the heat. Seen throughout are sexy silhouettes in an array of sun-setting-inspired hues – hot pinks and orange to cool blues and green; this juicy collection has something for everyone’s taste.

The collection continues with Beach Club, adding a zing to your ordinary pool day fit with a range of bold and bright swimwear that will act as a mood booster at any given time of the day. Hero pieces include a show-stopping metallic asymmetric bikini made with glitter fabrics and foil finishing to catch those sun rays and the ombre one-shoulder swimsuit styled with a matching ombre kaftan for a monochromatic look.

Today, La Senza owns and operates 134 stores throughout Canada, and over 250 stores in more than 29 countries worldwide, including the UAE, Kuwait, Qatar, Oman, and Bahrain, solidifying its position as a leading retailer in the industry. With the launch of the summer collection, La Senza continues its narrative of bringing artistic flair and an undeniable elegance to its intimate wear, whilst empowering the everyday woman to fall in love with herself.

The Summer Collection is available across all La Senza stores in the region.

For further information, please visit www.instagram.com/lasenzame.