KIRI AND AL KABEER INTRODUCE LIMITED-EDITION CHEESE SAMOSAS FOR RAMADAN IN UAE & KSA

DUBAI, March 2024

Kiri, the renowned cheese brand, is delighted to unveil its exclusive collaboration with Al Kabeer, a prominent name in the Middle Eastern food industry celebrated for its pioneering work in frozen foods since 1970. Together, they introduce a limited edition delight: Al Kabeer Kiri Cheese Samosas, showcasing the rich and creamy taste of Kiri Cheese.

Known for its smooth texture and delicate flavor, Kiri cheese has garnered fame as a creamy and indulgent cheese. It quickly found its way into Middle Eastern markets, becoming a favorite among consumers for its versatility and taste. Over the years, it has become a staple ingredient in Middle Eastern cuisine, enhancing various recipes, spreads, and snacks.

Al Kabeer holds a distinguished legacy in the Middle East, particularly renowned for its expansive range of frozen food products. With a significant market share, especially in the Kingdom of Saudi Arabia, Al Kabeer has been a household name since its inception. The collaboration between these two iconic brands signifies a monumental step forward in reshaping culinary experiences across the Middle East.

This partnership marks a significant milestone for both brands and promises to redefine culinary experiences across the Middle East. As the holy month of Ramadan approaches, the launch of Al Kabeer Samosas with Kiri Cheese brings together two beloved elements of Middle Eastern cuisine, catering to the diverse palates of consumers during this special time of reflection and celebration.

Samosas hold a cherished place in the hearts and traditions of communities throughout the region, particularly during Ramadan, where they are enjoyed as a staple dish during Iftar and Suhoor gatherings. With the fusion of Al Kabeer’s expertise in crafting authentic Samosas and Kiri’s signature creamy cheese, this collaboration offers a unique and irresistible flavor experience that is sure to captivate food enthusiasts and families alike.

“We are excited to unveil the result of our collaboration with Al Kabeer – Al Kabeer Samosas with Kiri Cheese,” said Chef Heyam, Executive Chef at Bel Group. “This partnership represents a great step in Kiri’s co-branding projects as Al Kabeer is a household name in KSA & UAE. Kids in this region resonate samosas to Al Kabeer. For me personally the process to perfect the recipe for this range was fairly easy as samosa & cheese are a match made in heaven but Kiri’s cheese brings a velvety texture and decadent taste. By combining the heritage of Al Kabeer’s traditional Samosas with the indulgent taste of Kiri Cheese, we aim to elevate the enjoyment of this beloved snack during Ramadan.” The Al Kabeer Samosas with Kiri Cheese range will be exclusively available in major supermarkets across the United Arab Emirates and Kingdom of Saudi Arabia throughout the Ramadan season. This collaboration reflects the shared vision of Kiri and Al Kabeer to deliver premium quality products that resonate with the cultural richness and culinary preferences of the region.