Hotel Indigo Dubai Downtown Partners with World Art Dubai
The hotel announces its partnership with World Art Dubai and will officially launch a mobile application, the first of its kind in the hospitality industry in the UAE, allowing visitors to immerse themselves in the hotel’s collection of art through AR technology.
Dubai, UAE, 4 March 2022- Hotel Indigo Dubai Downtown has announced its participation in this year’s World Art Dubai, the region’s largest contemporary retail art fair. During the exhibition, at Dubai World Trade Centre from 16th to 19th March, Hotel Indigo Dubai Downtown will exhibit an invisible masterpiece, which will be revealed through AR technology exclusively to visitors coming to their stand.
Through an exhilarating four days, the boutique hotel will host a series of events at its stand Z2C during the fair, including a live painting performance by a long-standing partner and special guest, artist Ahmed Almahri, a panel discussion on how works of art can impact hospitality spaces, moderated by Art Manager, Astrid Lesuisse, along with artists Nevien Mostafa, Paul Bruwer and Culture and Art Expert & Advisor, Annamaria Bersani. Visitors will also be able to take part in an engaging live show with another long-standing partner and talented artist, Ali Jaber as well as the chance to enter a special raffle to win a staycation at one of Hotel Indigo’s design suites.
“This is our first time partnering with W.A.D and we are thrilled to be involved in such a popular Art Fair. Our aim is to support the region’s largest retail art fair while continuing to enhance our hotel guest experience through exciting art & cultural collaborations. The pieces that Hotel Indigo Dubai Downtown will be exhibiting are part of the hotel’s permanent collection and will be shown to the public through a new digital lens. Our mobile application is meant to connect with our community on a whole new level where we invite our guests and visitors to hear about the stories of the 200 pieces of art that make our boutique hotel so unique.” Said Laura Eggleton, General Manager, Hotel Indigo Dubai Downtown.
“With the eighth edition of World Art Dubai rapidly approaching, we are thrilled to collaborate with Hotel Indigo Dubai Downtown as a key partner. As the region’s most-accessible retail art fair, our audience aligns with that of an art hotel, which enjoys a prominent and popular position in the heart of Downtown. We’re looking forward to an exciting line-up of events happening both at the show and at the hotel and as the event is an important platform for both regional and international artists to come together, we’re confident partnering with a hotel that is known for prioritising creativity will help us take World Art Dubai to new heights,” said Asma Al Sharif, Event Director – Dubai World Trade Centre.
To see the full programme, please visit https://www.hotelindigodubai.com/official-art-hotel-partner-x-world-art-dubai-2022
